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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

159 Items

Boys' UA Knit Warm Up Team Full-Zip
new

Boys' UA Knit Warm Up Team Full-Zip

Price: $50
Boys' UA Knit Warm Up Team Pants
new

Boys' UA Knit Warm Up Team Pants

Price: $50
Boys' Armour Fleece® Pro Hoodie
new

Boys' Armour Fleece® Pro Hoodie

Price: $50
Men's UA Tech™ 2.0 Short Sleeve
New Colors

Men's UA Tech™ 2.0 Short Sleeve

Price: $25
Boys' UA Motivate 2.0 Long Sleeve
New Colors

Boys' UA Motivate 2.0 Long Sleeve

Price: $50
Boys' UA Freedom Rival Fleece Hoodie
new

Boys' UA Freedom Rival Fleece Hoodie

Price: $45
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Rival Fleece Joggers
New Colors

Men's UA Rival Fleece Joggers

Price: $55
25% Off Can't-Miss Gifts use code COUNTDOWN
Boys' UA Tech™ Hybrid Print Fill Long Sleeve
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Boys' UA Tech™ Hybrid Print Fill Long Sleeve

Price: $25
Boys' UA Rival Fleece Joggers (Extended Size)
New Colors

Boys' UA Rival Fleece Joggers (Extended Size)

Price: $40
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Artist Series PCPG Short Sleeve
new

Men's UA Artist Series PCPG Short Sleeve

Price: $30
Men's UA Artist Series Unified Short Sleeve
new

Men's UA Artist Series Unified Short Sleeve

Price: $30
Men's UA Artist Series Abilities Short Sleeve
new

Men's UA Artist Series Abilities Short Sleeve

Price: $30
Women's UA Artist Series Abilities Short Sleeve
new

Women's UA Artist Series Abilities Short Sleeve

Price: $30
Women's UA Artist Series PCPG Short Sleeve
new

Women's UA Artist Series PCPG Short Sleeve

Price: $30
Girls' UA Rival Woven Joggers
new

Girls' UA Rival Woven Joggers

Price: $45
Men's UA Pride Short Sleeve
new

Men's UA Pride Short Sleeve

Price: $35
Men's Project Rock Freedom Long Sleeve
new

Men's Project Rock Freedom Long Sleeve

Price: $40
Women's UA Pride Short Sleeve
new

Women's UA Pride Short Sleeve

Price: $35
Girls' UA Play Up Shorts
Best Seller

Girls' UA Play Up Shorts

Price: $20
Women's UA Play Up 3.0 Shorts

Women's UA Play Up 3.0 Shorts

Price: $30
Boys' UA Tech™ Big Logo Printed Short Sleeve
Best Seller

Boys' UA Tech™ Big Logo Printed Short Sleeve

Price: $25
Men's UA Unstoppable Vent Jacket

Men's UA Unstoppable Vent Jacket

Price: $120