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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
Hero-1 (Banner)

This is a CM Hosted Image

This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

24 Items

Adult UA Converge Batting Helmet
new

9 Colors

Adult UA Converge Batting Helmet

Original price: $57.50, Sale price: $46
Exclusion List Messaging Test - Eligible Product
Women's UA Rival Fleece Hoodie
New Colors

7 Colors

Women's UA Rival Fleece Hoodie

Price: $55
Women's UA Challenger Knit Shorts
New Colors

3 Colors

Women's UA Challenger Knit Shorts

Price: $25
Women's UA Unstoppable Fleece Full-Zip
New Colors

4 Colors

Women's UA Unstoppable Fleece Full-Zip

Price: $110
Women's UA Tech Bike Shorts
New Colors

3 Colors

Women's UA Tech Bike Shorts

Original price: $35, Sale price: $28
Exclusion List Messaging Test - Eligible Product
Women's UA Bandit Trail 3 Running Shoes
New Colors

2 Colors

Women's UA Bandit Trail 3 Running Shoes

Original price: $80, Sale price: $64
Exclusion List Messaging Test - Eligible Product
Women's HeatGear® 8" Shorts
New Colors

3 Colors

Women's HeatGear® 8" Shorts

Original price: $35, Sale price: $28
Exclusion List Messaging Test - Eligible Product
Women's UA Charged Verssert 2 Running Shoes
New Colors

2 Colors

Women's UA Charged Verssert 2 Running Shoes

Original price: $75, Sale price: $60
Exclusion List Messaging Test - Eligible Product
Adult UA Converge Matte Two Tone Batting Helmet

5 Colors

Adult UA Converge Matte Two Tone Batting Helmet

Original price: $100, Sale price: $80
Exclusion List Messaging Test - Eligible Product
Adult UA Knee Supports

2 Colors

Adult UA Knee Supports

Original price: $50, Sale price: $40
Exclusion List Messaging Test - Eligible Product
Women's UA Rival Fleece ½ Zip

2 Colors

Women's UA Rival Fleece ½ Zip

Original price: $60, Sale price: $48
UA Playmaker Jug 64 oz. Water Bottle

6 Colors

UA Playmaker Jug 64 oz. Water Bottle

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product
UA 24-Can Sideline Soft Cooler

4 Colors

UA 24-Can Sideline Soft Cooler

Original price: $75, Sale price: $60
Exclusion List Messaging Test - Eligible Product
UA 12-Can Sideline Soft Cooler

2 Colors

UA 12-Can Sideline Soft Cooler

Original price: $55, Sale price: $44
Exclusion List Messaging Test - Eligible Product
Women's HeatGear® Shorty

10 Colors

Women's HeatGear® Shorty

Original price: $30, Sale price: $24
Exclusion List Messaging Test - Eligible Product
Women's UA Tech™ Twist ½ Zip

6 Colors

Women's UA Tech™ Twist ½ Zip

Original price: $45, Sale price: $36
Exclusion List Messaging Test - Eligible Product
Women's UA Fly-By 3" Shorts

11 Colors

Women's UA Fly-By 3" Shorts

Original price: $30, Sale price: $24
Exclusion List Messaging Test - Eligible Product
Unisex UA SlipSpeed™ Training Shoes

8 Colors

Unisex UA SlipSpeed™ Training Shoes

Original price: $120, Sale price: $96
Exclusion List Messaging Test - Eligible Product
Women's UA Icon Fleece Oversized Full-Zip

2 Colors

Women's UA Icon Fleece Oversized Full-Zip

Original price: $65, Sale price: $52
Exclusion List Messaging Test - Eligible Product
UA Sideline 25-Can Backpack Cooler

1 Color

UA Sideline 25-Can Backpack Cooler

Original price: $130, Sale price: $104
Exclusion List Messaging Test - Eligible Product
Women's UA Command Warm Up ¼ Zip

4 Colors

Women's UA Command Warm Up ¼ Zip

Original price: $60, Sale price: $48
Exclusion List Messaging Test - Eligible Product
Unisex Curry 1 Low FloTro Lux Basketball Shoes

1 Color

Unisex Curry 1 Low FloTro Lux Basketball Shoes

Original price: $130, Sale price: $104
Exclusion List Messaging Test - Eligible Product
Unisex UA SlipSpeed™ Mega Shoes

11 Colors

Unisex UA SlipSpeed™ Mega Shoes

Original price: $140, Sale price: $112
Exclusion List Messaging Test - Eligible Product
Women's UA Charged Maven Trail Running Shoes
New Colors

1 Color

Women's UA Charged Maven Trail Running Shoes

Original price: $90, Sale price: $72
Exclusion List Messaging Test - Eligible Product