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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
Hero-1 (Banner)

This is a CM Hosted Image

This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

27 Items

Unisex UA ArmourDry® Run Cushion 3-Pack Mid-Crew Socks
new

1 Color

Unisex UA ArmourDry® Run Cushion 3-Pack Mid-Crew Socks

Original price: $30, Sale price: $24
Exclusion List Messaging Test - Eligible Product
Women's UA Motion Full-Length Leggings
New Colors

2 Colors

Women's UA Motion Full-Length Leggings

Original price: $60, Sale price: $48
Exclusion List Messaging Test - Eligible Product
Women's UA Meridian Leggings
New Colors

1 Color

Women's UA Meridian Leggings

Original price: $80, Sale price: $64
Exclusion List Messaging Test - Eligible Product
Women's UA Meridian Flare Pants
New Colors

2 Colors

Women's UA Meridian Flare Pants

Original price: $85, Sale price: $68
Exclusion List Messaging Test - Eligible Product
Women's UA Meridian Ultra High Rise Ankle Leggings
New Colors

1 Color

Women's UA Meridian Ultra High Rise Ankle Leggings

Original price: $80, Sale price: $64
Exclusion List Messaging Test - Eligible Product
Women's UA Train Seamless Leggings
New Colors

1 Color

Women's UA Train Seamless Leggings

Original price: $65, Sale price: $52
Exclusion List Messaging Test - Eligible Product
Women's UA Motion Ankle Leggings
New Colors

1 Color

Women's UA Motion Ankle Leggings

Original price: $55, Sale price: $44
Exclusion List Messaging Test - Eligible Product
Women's Project Rock 7 Training Shoes
new

1 Color

Women's Project Rock 7 Training Shoes

Original price: $150, Sale price: $120
Exclusion List Messaging Test - Eligible Product
Women's UA Motion Ankle Leggings
New Colors

4 Colors

Women's UA Motion Ankle Leggings

Original price: $55, Sale price: $44
Exclusion List Messaging Test - Eligible Product
Women's UA Meridian Ankle Leggings
New Colors

3 Colors

Women's UA Meridian Ankle Leggings

Original price: $80, Sale price: $64
Exclusion List Messaging Test - Eligible Product
Women's UA Bandit Trail 3 Running Shoes
New Colors

2 Colors

Women's UA Bandit Trail 3 Running Shoes

Original price: $80, Sale price: $64
Exclusion List Messaging Test - Eligible Product
Women's UA Launch Elite Ankle Tights
New Colors

4 Colors

Women's UA Launch Elite Ankle Tights

Original price: $90, Sale price: $72
Exclusion List Messaging Test - Eligible Product
Women's HeatGear® Leggings
New Colors

5 Colors

Women's HeatGear® Leggings

Original price: $50, Sale price: $40
Exclusion List Messaging Test - Eligible Product
Women's UA Breathe Lite 6-Pack Liner Socks
New Colors

3 Colors

Women's UA Breathe Lite 6-Pack Liner Socks

Original price: $22, Sale price: $17.60
Exclusion List Messaging Test - Eligible Product
Unisex UA Velociti Pro Running Shoes
new

5 Colors

Unisex UA Velociti Pro Running Shoes

Price: $160
Unisex UA Infinite Pro Trail Running Shoes
new

3 Colors

Unisex UA Infinite Pro Trail Running Shoes

Original price: $140, Sale price: $112
Exclusion List Messaging Test - Eligible Product
Women's UA Dynamic Select Training Shoes

2 Colors

Women's UA Dynamic Select Training Shoes

Original price: $100, Sale price: $80
Exclusion List Messaging Test - Eligible Product
Unisex UA ArmourDry® Pro 3-Pack Ultra Low Socks

2 Colors

Unisex UA ArmourDry® Pro 3-Pack Ultra Low Socks

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product
Women's UA Surge 4 Running Shoes
New Colors

1 Color

Women's UA Surge 4 Running Shoes

Original price: $65, Sale price: $52
Exclusion List Messaging Test - Eligible Product
Women's UA Charged Aurora 2 Training Shoes

1 Color

Women's UA Charged Aurora 2 Training Shoes

Original price: $70, Sale price: $56
Exclusion List Messaging Test - Eligible Product
Unisex UA Velociti Elite 2 Running Shoes
new

3 Colors

Unisex UA Velociti Elite 2 Running Shoes

Original price: $250, Sale price: $200
Exclusion List Messaging Test - Eligible Product
Women's UA Surge 4 Wide (D) Running Shoes

1 Color

Women's UA Surge 4 Wide (D) Running Shoes

Original price: $65, Sale price: $52
Exclusion List Messaging Test - Eligible Product
Women's UA Reign 6 Training Shoes
New Colors

4 Colors

Women's UA Reign 6 Training Shoes

Original price: $130, Sale price: $104
Exclusion List Messaging Test - Eligible Product
Unisex Project Rock ArmourDry™ Playmaker Mid-Crew Socks
New Colors

2 Colors

Unisex Project Rock ArmourDry™ Playmaker Mid-Crew Socks

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product