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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
Hero-1 (Banner)

This is a CM Hosted Image

This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

42 Items

Women's UA Motion Full-Length Leggings
New Colors

2 Colors

Women's UA Motion Full-Length Leggings

Original price: $60, Sale price: $48
Exclusion List Messaging Test - Eligible Product
Adult UA Converge Batting Helmet
new

9 Colors

Adult UA Converge Batting Helmet

Original price: $57.50, Sale price: $46
Exclusion List Messaging Test - Eligible Product
Women's UA Motion Jacket
New Colors

2 Colors

Women's UA Motion Jacket

Original price: $55, Sale price: $44
Exclusion List Messaging Test - Eligible Product
Women's UA Meridian Leggings
New Colors

1 Color

Women's UA Meridian Leggings

Original price: $80, Sale price: $64
Exclusion List Messaging Test - Eligible Product
Women's UA Meridian Flare Pants
New Colors

2 Colors

Women's UA Meridian Flare Pants

Original price: $85, Sale price: $68
Exclusion List Messaging Test - Eligible Product
Women's UA Motion Tank
New Colors

5 Colors

Women's UA Motion Tank

Original price: $35, Sale price: $28
Exclusion List Messaging Test - Eligible Product
Women's UA Meridian Ultra High Rise Ankle Leggings
New Colors

1 Color

Women's UA Meridian Ultra High Rise Ankle Leggings

Original price: $80, Sale price: $64
Exclusion List Messaging Test - Eligible Product
Women's HeatGear® OG Compression Long Sleeve
New Colors

5 Colors

Women's HeatGear® OG Compression Long Sleeve

Original price: $40, Sale price: $32
Exclusion List Messaging Test - Eligible Product
Women's UA Meridian Jacket
New Colors

1 Color

Women's UA Meridian Jacket

Price: $90
Women's HeatGear® Armour Racer Tank
New Colors

4 Colors

Women's HeatGear® Armour Racer Tank

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product
Women's UA Train Seamless Leggings
New Colors

1 Color

Women's UA Train Seamless Leggings

Original price: $65, Sale price: $52
Exclusion List Messaging Test - Eligible Product
Women's HeatGear® Rib ¼ Zip Long Sleeve
New Colors

1 Color

Women's HeatGear® Rib ¼ Zip Long Sleeve

Original price: $60, Sale price: $48
Exclusion List Messaging Test - Eligible Product
Women's UA Train Seamless Long Sleeve
New Colors

3 Colors

Women's UA Train Seamless Long Sleeve

Original price: $50, Sale price: $40
Exclusion List Messaging Test - Eligible Product
Women's UA Motion Ankle Leggings
New Colors

1 Color

Women's UA Motion Ankle Leggings

Original price: $55, Sale price: $44
Exclusion List Messaging Test - Eligible Product
Women's UA Qualifier Run ½ Zip
New Colors

4 Colors

Women's UA Qualifier Run ½ Zip

Original price: $65, Sale price: $52
Exclusion List Messaging Test - Eligible Product
UA Playmaker Jug Straw
new

1 Color

UA Playmaker Jug Straw

Price: $10
Receive 20% off this style when purchased with Playmaker Jug.
Women's UA Motion Ankle Leggings
New Colors

4 Colors

Women's UA Motion Ankle Leggings

Original price: $55, Sale price: $44
Exclusion List Messaging Test - Eligible Product
Women's UA Meridian Ankle Leggings
New Colors

3 Colors

Women's UA Meridian Ankle Leggings

Original price: $80, Sale price: $64
Exclusion List Messaging Test - Eligible Product
UA Infinity 22 oz. Water Bottle
New Colors

1 Color

UA Infinity 22 oz. Water Bottle

Original price: $34, Sale price: $27.20
Exclusion List Messaging Test - Eligible Product
UA Bag Golf Towel
New Colors

1 Color

UA Bag Golf Towel

Original price: $22, Sale price: $17.60
Exclusion List Messaging Test - Eligible Product
Women's UA Launch Elite Ankle Tights
New Colors

4 Colors

Women's UA Launch Elite Ankle Tights

Original price: $90, Sale price: $72
Exclusion List Messaging Test - Eligible Product
Women's HeatGear® Leggings
New Colors

5 Colors

Women's HeatGear® Leggings

Original price: $50, Sale price: $40
Exclusion List Messaging Test - Eligible Product
UA Gift Box Kit - Medium
new

1 Color

UA Gift Box Kit - Medium

Price: $4.95
Women's UA Vanish Energy Long Sleeve
New Colors

4 Colors

Women's UA Vanish Energy Long Sleeve

Original price: $50, Sale price: $40
Exclusion List Messaging Test - Eligible Product