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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
Hero-1 (Banner)

This is a CM Hosted Image

This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

9 Items

Women's UA Motion Tank
New Colors

5 Colors

Women's UA Motion Tank

Original price: $35, Sale price: $28
Exclusion List Messaging Test - Eligible Product
Women's HeatGear® Armour Racer Tank
New Colors

4 Colors

Women's HeatGear® Armour Racer Tank

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product
Women's UA Breathe Lite 6-Pack Liner Socks
New Colors

3 Colors

Women's UA Breathe Lite 6-Pack Liner Socks

Original price: $22, Sale price: $17.60
Exclusion List Messaging Test - Eligible Product
Women's UA Tech™ Twist ½ Zip

6 Colors

Women's UA Tech™ Twist ½ Zip

Original price: $45, Sale price: $36
Exclusion List Messaging Test - Eligible Product
Women's UA Vanish Energy Crop Tank

7 Colors

Women's UA Vanish Energy Crop Tank

Original price: $40, Sale price: $32
Exclusion List Messaging Test - Eligible Product
Women's UA Tech™ Tank

3 Colors

Women's UA Tech™ Tank

Price: $25
Unisex UA ArmourDry® Pro 3-Pack Ultra Low Socks

2 Colors

Unisex UA ArmourDry® Pro 3-Pack Ultra Low Socks

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product
Unisex Project Rock ArmourDry™ Playmaker Mid-Crew Socks
New Colors

2 Colors

Unisex Project Rock ArmourDry™ Playmaker Mid-Crew Socks

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product
Unisex UA Performance Tech 3-Pack Crew Socks
new

2 Colors

Unisex UA Performance Tech 3-Pack Crew Socks

Original price: $18, Sale price: $14.40
Exclusion List Messaging Test - Eligible Product