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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
Hero-1 (Banner)

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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

9 Items

Men's UA Vanish Woven 2-in-1 Shorts
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5 Colors

Men's UA Vanish Woven 2-in-1 Shorts

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Boys' UA Tech™ Woven Printed Shorts
New Colors

5 Colors

Boys' UA Tech™ Woven Printed Shorts

Original price: $30, Sale price: $24
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Boys' UA Tech™ Woven Wordmark Shorts
New Colors

7 Colors

Boys' UA Tech™ Woven Wordmark Shorts

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Women's UA Motion Bike Shorts

4 Colors

Women's UA Motion Bike Shorts

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Men's UA Vanish Woven 6" Shorts
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19 Colors

Men's UA Vanish Woven 6" Shorts

Original price: $50, Sale price: $40
Exclusion List Messaging Test - Eligible Product
Men's UA Vanish Elite 2-in-1 Shorts

6 Colors

Men's UA Vanish Elite 2-in-1 Shorts

Original price: $70, Sale price: $56
Exclusion List Messaging Test - Eligible Product
Men's UA Edge Suede Training Shoes
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2 Colors

Men's UA Edge Suede Training Shoes

Original price: $70, Sale price: $56
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Men's UA Vanish Elite Shorts
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8 Colors

Men's UA Vanish Elite Shorts

Original price: $65, Sale price: $52
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Men's UA Vanish Woven Shorts
new

3 Colors

Men's UA Vanish Woven Shorts

Original price: $50, Sale price: $40
Exclusion List Messaging Test - Eligible Product