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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
Hero-1 (Banner)

This is a CM Hosted Image

This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

27 Items

UA Undeniable 5.0 Medium Duffle Bag
new

4 Colors

UA Undeniable 5.0 Medium Duffle Bag

Original price: $50, Sale price: $40
Exclusion List Messaging Test - Eligible Product
UA Undeniable 5.0 Small Duffle Bag
new

4 Colors

UA Undeniable 5.0 Small Duffle Bag

Original price: $45, Sale price: $36
Exclusion List Messaging Test - Eligible Product
Women's HeatGear® OG Compression Long Sleeve
New Colors

5 Colors

Women's HeatGear® OG Compression Long Sleeve

Original price: $40, Sale price: $32
Exclusion List Messaging Test - Eligible Product
Women's UA Tech Ankle Leggings
New Colors

4 Colors

Women's UA Tech Ankle Leggings

Original price: $45, Sale price: $36
Exclusion List Messaging Test - Eligible Product
Women's HeatGear® Leggings
New Colors

5 Colors

Women's HeatGear® Leggings

Original price: $50, Sale price: $40
Exclusion List Messaging Test - Eligible Product
Kids' Curry 3-Maker 3-Pack Mid-Crew Socks
New Colors

2 Colors

Kids' Curry 3-Maker 3-Pack Mid-Crew Socks

Original price: $20, Sale price: $16
Exclusion List Messaging Test - Eligible Product
Women's UA Fly-By 5" Shorts
New Colors

2 Colors

Women's UA Fly-By 5" Shorts

Original price: $30, Sale price: $24
Exclusion List Messaging Test - Eligible Product
UA Undeniable Sackpack

5 Colors

UA Undeniable Sackpack

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product
UA Playmaker Jug Jr. 32 oz. Water Bottle

3 Colors

UA Playmaker Jug Jr. 32 oz. Water Bottle

Original price: $20, Sale price: $16
Exclusion List Messaging Test - Eligible Product
Women's UA Motion Bike Shorts

4 Colors

Women's UA Motion Bike Shorts

Original price: $45, Sale price: $36
Exclusion List Messaging Test - Eligible Product
Women's UA Tech™ Twist V-Neck Short Sleeve

6 Colors

Women's UA Tech™ Twist V-Neck Short Sleeve

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product
Women's UA Vanish Energy Short Sleeve

9 Colors

Women's UA Vanish Energy Short Sleeve

Original price: $40, Sale price: $32
Exclusion List Messaging Test - Eligible Product
Girls' UA Play Up Printed Shorts
Best Seller

6 Colors

Girls' UA Play Up Printed Shorts

Original price: $22, Sale price: $17.60
Exclusion List Messaging Test - Eligible Product
UA Playmaker Jug 64 oz. Water Bottle

6 Colors

UA Playmaker Jug 64 oz. Water Bottle

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product
UA 24-Can Sideline Soft Cooler

4 Colors

UA 24-Can Sideline Soft Cooler

Original price: $75, Sale price: $60
Exclusion List Messaging Test - Eligible Product
UA Undeniable 5.0 Large Duffle Bag

3 Colors

UA Undeniable 5.0 Large Duffle Bag

Original price: $60, Sale price: $48
Exclusion List Messaging Test - Eligible Product
Women's UA Tech™ Team Long Sleeve

13 Colors

Women's UA Tech™ Team Long Sleeve

Price: $30
Women's HeatGear® Shorty

10 Colors

Women's HeatGear® Shorty

Original price: $30, Sale price: $24
Exclusion List Messaging Test - Eligible Product
Women's UA Tech™ Twist ½ Zip

6 Colors

Women's UA Tech™ Twist ½ Zip

Original price: $45, Sale price: $36
Exclusion List Messaging Test - Eligible Product
Women's UA Fly-By 3" Shorts

11 Colors

Women's UA Fly-By 3" Shorts

Original price: $30, Sale price: $24
Exclusion List Messaging Test - Eligible Product
UA Scrimmage 3 Lunch Box
Best Seller

10 Colors

UA Scrimmage 3 Lunch Box

Original price: $30, Sale price: $24
Exclusion List Messaging Test - Eligible Product
UA Hustle 6.0 Pro Backpack

4 Colors

UA Hustle 6.0 Pro Backpack

Original price: $65, Sale price: $52
Exclusion List Messaging Test - Eligible Product
Women's ColdGear® Mock Neck Long Sleeve

4 Colors

Women's ColdGear® Mock Neck Long Sleeve

Original price: $55, Sale price: $44
Exclusion List Messaging Test - Eligible Product
Kids' UA Team Over-The-Calf Socks

9 Colors

Kids' UA Team Over-The-Calf Socks

Original price: $12, Sale price: $9.60
Exclusion List Messaging Test - Eligible Product