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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
Hero-1 (Banner)

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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

6 Items

Women's UA Playoff ¼ Zip
New Colors

5 Colors

Women's UA Playoff ¼ Zip

Price: $70
Women's HeatGear® Leggings
New Colors

5 Colors

Women's HeatGear® Leggings

Original price: $50, Sale price: $40
Exclusion List Messaging Test - Eligible Product
Kids' Curry 3-Maker 3-Pack Mid-Crew Socks
New Colors

2 Colors

Kids' Curry 3-Maker 3-Pack Mid-Crew Socks

Original price: $20, Sale price: $16
Exclusion List Messaging Test - Eligible Product
Women's UA Tech™ Twist ½ Zip

6 Colors

Women's UA Tech™ Twist ½ Zip

Original price: $45, Sale price: $36
Exclusion List Messaging Test - Eligible Product
Kids' UA Team Over-The-Calf Socks

9 Colors

Kids' UA Team Over-The-Calf Socks

Original price: $12, Sale price: $9.60
Exclusion List Messaging Test - Eligible Product
Girls' Armour Fleece® Pro Print Hoodie

1 Color

Girls' Armour Fleece® Pro Print Hoodie

Original price: $55, Sale price: $44
Exclusion List Messaging Test - Eligible Product