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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
Hero-1 (Banner)

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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

41 Items

Women's UA Tech Capris
New Colors

2 Colors

Women's UA Tech Capris

Original price: $40, Sale price: $32
Exclusion List Messaging Test - Eligible Product
Boys' UA Tech™ 2.0 Short Sleeve
New Colors

6 Colors

Boys' UA Tech™ 2.0 Short Sleeve

Original price: $20, Sale price: $16
Exclusion List Messaging Test - Eligible Product
Women's HeatGear® OG Compression Short Sleeve
new

3 Colors

Women's HeatGear® OG Compression Short Sleeve

Price: $35
Women's HeatGear® Armour High Sports Bra
New Colors

7 Colors

Women's HeatGear® Armour High Sports Bra

Original price: $45, Sale price: $36
Exclusion List Messaging Test - Eligible Product
Women's UA Swacket
New Colors

4 Colors

Women's UA Swacket

Original price: $130, Sale price: $104
Exclusion List Messaging Test - Eligible Product
Women's UA Motion Tank
New Colors

5 Colors

Women's UA Motion Tank

Original price: $35, Sale price: $28
Exclusion List Messaging Test - Eligible Product
Women's HeatGear® OG Compression Long Sleeve
New Colors

5 Colors

Women's HeatGear® OG Compression Long Sleeve

Original price: $40, Sale price: $32
Exclusion List Messaging Test - Eligible Product
Women's UA Tech Ankle Leggings
New Colors

4 Colors

Women's UA Tech Ankle Leggings

Original price: $45, Sale price: $36
Exclusion List Messaging Test - Eligible Product
Boys' HeatGear® Armour Short Sleeve
New Colors

3 Colors

Boys' HeatGear® Armour Short Sleeve

Original price: $28, Sale price: $22.40
Exclusion List Messaging Test - Eligible Product
Women's HeatGear® Armour Racer Tank
New Colors

4 Colors

Women's HeatGear® Armour Racer Tank

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product
Women's UA Tech Bike Shorts
New Colors

3 Colors

Women's UA Tech Bike Shorts

Original price: $35, Sale price: $28
Exclusion List Messaging Test - Eligible Product
Women's HeatGear® Armour Short Sleeve
New Colors

2 Colors

Women's HeatGear® Armour Short Sleeve

Original price: $30, Sale price: $24
Exclusion List Messaging Test - Eligible Product
Women's UA Vanish 2-in-1 Shorts
New Colors

3 Colors

Women's UA Vanish 2-in-1 Shorts

Original price: $50, Sale price: $40
Exclusion List Messaging Test - Eligible Product
Boys' UA Tech™ Woven Printed Shorts
New Colors

5 Colors

Boys' UA Tech™ Woven Printed Shorts

Original price: $30, Sale price: $24
Exclusion List Messaging Test - Eligible Product
Women's UA Motion Ankle Leggings
New Colors

4 Colors

Women's UA Motion Ankle Leggings

Original price: $55, Sale price: $44
Exclusion List Messaging Test - Eligible Product
Women's HeatGear® 8" Shorts
New Colors

3 Colors

Women's HeatGear® 8" Shorts

Original price: $35, Sale price: $28
Exclusion List Messaging Test - Eligible Product
Women's HeatGear® Leggings
New Colors

5 Colors

Women's HeatGear® Leggings

Original price: $50, Sale price: $40
Exclusion List Messaging Test - Eligible Product
Boys' UA Tech™ Woven Wordmark Shorts
New Colors

7 Colors

Boys' UA Tech™ Woven Wordmark Shorts

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product
Women's UA Vanish Energy Long Sleeve
New Colors

4 Colors

Women's UA Vanish Energy Long Sleeve

Original price: $50, Sale price: $40
Exclusion List Messaging Test - Eligible Product
Boys' UA Tech™ Big Logo Short Sleeve
Best Seller

8 Colors

Boys' UA Tech™ Big Logo Short Sleeve

Original price: $20, Sale price: $16
Exclusion List Messaging Test - Eligible Product
Women's HeatGear® Mid Padless Sports Bra

2 Colors

Women's HeatGear® Mid Padless Sports Bra

Original price: $30, Sale price: $24
Exclusion List Messaging Test - Eligible Product
Women's UA Infinity 2.0 Mid Sports Bra

2 Colors

Women's UA Infinity 2.0 Mid Sports Bra

Original price: $40, Sale price: $32
Exclusion List Messaging Test - Eligible Product
Women's UA Motion Dress

3 Colors

Women's UA Motion Dress

Original price: $80, Sale price: $64
Exclusion List Messaging Test - Eligible Product
Women's UA Tech™ Twist V-Neck Short Sleeve

6 Colors

Women's UA Tech™ Twist V-Neck Short Sleeve

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product