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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

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New Arrivals - Clothing, Shoes & Gear

32 Items

Boys' Grade School UA Assert 10 Running Shoes
New Colors

7 Colors

Boys' Grade School UA Assert 10 Running Shoes

Original price: $60, Sale price: $54.97
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's UA OutRun The Storm Jacket
New Colors

4 Colors

Women's UA OutRun The Storm Jacket

Price: $100
25% Off Can't-Miss Gifts use code COUNTDOWN
Boys' Pre-School UA Assert 10 AC Wide Running Shoes

2 Colors

Boys' Pre-School UA Assert 10 AC Wide Running Shoes

Original price: $55, Sale price: $49.97
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's UA Launch Singlet

2 Colors

Women's UA Launch Singlet

Price: $35
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's UA Infinite Elite Running Shoes

4 Colors

Women's UA Infinite Elite Running Shoes

Original price: $160, Sale price: $144.97
Women's UA Launch Short Sleeve

3 Colors

Women's UA Launch Short Sleeve

Price: $35
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's UA Charged Verssert 2 Running Shoes

3 Colors

Women's UA Charged Verssert 2 Running Shoes

Price: $75
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's UA Fly-By 3" Shorts

13 Colors

Women's UA Fly-By 3" Shorts

Price: $30
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's UA Escape 4 Running Shoes

4 Colors

Women's UA Escape 4 Running Shoes

Price: $90
Unisex UA Flex Run Pack Belt

3 Colors

Unisex UA Flex Run Pack Belt

Price: $35
Unisex UA Velociti Pro Running Shoes
new

4 Colors

Unisex UA Velociti Pro Running Shoes

Price: $160
Unisex UA Infinite Pro Trail Running Shoes
new

3 Colors

Unisex UA Infinite Pro Trail Running Shoes

Price: $140
Women's UA Infinite Pro Breeze Running Shoes

3 Colors

Women's UA Infinite Pro Breeze Running Shoes

Original price: $130, Sale price: $117.97
Women's UA Surge 4 Running Shoes

4 Colors

Women's UA Surge 4 Running Shoes

Price: $65
25% Off Can't-Miss Gifts use code COUNTDOWN
Boys' Infant UA Surge 4 AC Running Shoes

5 Colors

Boys' Infant UA Surge 4 AC Running Shoes

Price: $45
25% Off Can't-Miss Gifts use code COUNTDOWN
Unisex UA Velociti Elite 2 Running Shoes
new

4 Colors

Unisex UA Velociti Elite 2 Running Shoes

Price: $250
Boys' Infant UA Assert 10 AC Running Shoes
Top Gift

4 Colors

Boys' Infant UA Assert 10 AC Running Shoes

Original price: $48, Sale price: $43.97
25% Off Can't-Miss Gifts use code COUNTDOWN
Boys' Grade School UA Rogue 4 Running Shoes

6 Colors

Boys' Grade School UA Rogue 4 Running Shoes

Original price: $70, Sale price: $63.97
Boys' Pre-School UA Assert 10 AC Running Shoes
Top Gift

6 Colors

Boys' Pre-School UA Assert 10 AC Running Shoes

Price: $55
25% Off Can't-Miss Gifts use code COUNTDOWN
Boys' Pre-School UA Rogue 4 AL Running Shoes

6 Colors

Boys' Pre-School UA Rogue 4 AL Running Shoes

Original price: $65, Sale price: $58.97
Women's UA Surge 4 Wide (D) Running Shoes
new

2 Colors

Women's UA Surge 4 Wide (D) Running Shoes

Price: $65
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's UA Velociti 4 Running Shoes
new

3 Colors

Women's UA Velociti 4 Running Shoes

Price: $130
Boys' Pre-School UA Surge 4 AC Running Shoes

5 Colors

Boys' Pre-School UA Surge 4 AC Running Shoes

Price: $50
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's UA Rogue 4 Running Shoes

5 Colors

Women's UA Rogue 4 Running Shoes

Original price: $85, Sale price: $76.97