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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
Hero-1 (Banner)

This is a CM Hosted Image

This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

37 Items

Boys' UA Knit Warm Up Team Full-Zip
new

4 Colors

Boys' UA Knit Warm Up Team Full-Zip

Price: $50
Boys' UA Tech™ 2.0 ½ Zip
New Colors

4 Colors

Boys' UA Tech™ 2.0 ½ Zip

Original price: $32, Sale price: $25.60
Exclusion List Messaging Test - Eligible Product
Women's UA Motion Full-Length Leggings
New Colors

2 Colors

Women's UA Motion Full-Length Leggings

Original price: $60, Sale price: $48
Exclusion List Messaging Test - Eligible Product
Women's UA Motion Jacket
New Colors

2 Colors

Women's UA Motion Jacket

Original price: $55, Sale price: $44
Exclusion List Messaging Test - Eligible Product
Women's HeatGear® Armour High Sports Bra
New Colors

7 Colors

Women's HeatGear® Armour High Sports Bra

Original price: $45, Sale price: $36
Exclusion List Messaging Test - Eligible Product
Women's UA Crossback Longline Sports Bra
New Colors

1 Color

Women's UA Crossback Longline Sports Bra

Original price: $45, Sale price: $36
Exclusion List Messaging Test - Eligible Product
Women's UA Meridian Leggings
New Colors

1 Color

Women's UA Meridian Leggings

Original price: $80, Sale price: $64
Exclusion List Messaging Test - Eligible Product
Women's UA Meridian Flare Pants
New Colors

2 Colors

Women's UA Meridian Flare Pants

Original price: $85, Sale price: $68
Exclusion List Messaging Test - Eligible Product
Women's UA SmartForm Evolution Mid Longline Sports Bra
New Colors

1 Color

Women's UA SmartForm Evolution Mid Longline Sports Bra

Original price: $60, Sale price: $48
Exclusion List Messaging Test - Eligible Product
Women's UA Meridian Ultra High Rise Ankle Leggings
New Colors

1 Color

Women's UA Meridian Ultra High Rise Ankle Leggings

Original price: $80, Sale price: $64
Exclusion List Messaging Test - Eligible Product
Women's HeatGear® OG Compression Long Sleeve
New Colors

5 Colors

Women's HeatGear® OG Compression Long Sleeve

Original price: $40, Sale price: $32
Exclusion List Messaging Test - Eligible Product
Women's HeatGear® Rib ¼ Zip Long Sleeve
New Colors

1 Color

Women's HeatGear® Rib ¼ Zip Long Sleeve

Original price: $60, Sale price: $48
Exclusion List Messaging Test - Eligible Product
Women's UA Meridian Jacket
New Colors

1 Color

Women's UA Meridian Jacket

Price: $90
Women's Armour® Mid Crossback Sports Bra
New Colors

3 Colors

Women's Armour® Mid Crossback Sports Bra

Original price: $35, Sale price: $28
Exclusion List Messaging Test - Eligible Product
Women's UA Train Seamless Leggings
New Colors

1 Color

Women's UA Train Seamless Leggings

Original price: $65, Sale price: $52
Exclusion List Messaging Test - Eligible Product
Women's UA Train Seamless Long Sleeve
New Colors

3 Colors

Women's UA Train Seamless Long Sleeve

Original price: $50, Sale price: $40
Exclusion List Messaging Test - Eligible Product
Women's UA Motion Ankle Leggings
New Colors

1 Color

Women's UA Motion Ankle Leggings

Original price: $55, Sale price: $44
Exclusion List Messaging Test - Eligible Product
Women's UA Qualifier Run ½ Zip
New Colors

4 Colors

Women's UA Qualifier Run ½ Zip

Original price: $65, Sale price: $52
Exclusion List Messaging Test - Eligible Product
Women's UA Motion Ankle Leggings
New Colors

4 Colors

Women's UA Motion Ankle Leggings

Original price: $55, Sale price: $44
Exclusion List Messaging Test - Eligible Product
Women's UA Meridian Ankle Leggings
New Colors

3 Colors

Women's UA Meridian Ankle Leggings

Original price: $80, Sale price: $64
Exclusion List Messaging Test - Eligible Product
Women's UA Launch Elite Ankle Tights
New Colors

4 Colors

Women's UA Launch Elite Ankle Tights

Original price: $90, Sale price: $72
Exclusion List Messaging Test - Eligible Product
Women's HeatGear® Leggings
New Colors

5 Colors

Women's HeatGear® Leggings

Original price: $50, Sale price: $40
Exclusion List Messaging Test - Eligible Product
Women's UA Vanish Energy Long Sleeve
New Colors

4 Colors

Women's UA Vanish Energy Long Sleeve

Original price: $50, Sale price: $40
Exclusion List Messaging Test - Eligible Product
Women's UA Infinity Low Mesh Sports Bra
New Colors

1 Color

Women's UA Infinity Low Mesh Sports Bra

Original price: $45, Sale price: $36
Exclusion List Messaging Test - Eligible Product