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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
Hero-1 (Banner)

This is a CM Hosted Image

This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

83 Items

Unisex UA SpeedForm® Gemini Running Shoes
new

6 Colors

Unisex UA SpeedForm® Gemini Running Shoes

Original price: $130, Sale price: $104
Exclusion List Messaging Test - Eligible Product
UA Playmaker 64 oz. Printed Jug
new

1 Color

UA Playmaker 64 oz. Printed Jug

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product
Women's UA Motion Full-Length Leggings
New Colors

2 Colors

Women's UA Motion Full-Length Leggings

Original price: $60, Sale price: $48
Exclusion List Messaging Test - Eligible Product
Adult UA Converge Batting Helmet
new

9 Colors

Adult UA Converge Batting Helmet

Original price: $57.50, Sale price: $46
Exclusion List Messaging Test - Eligible Product
Women's UA Unstoppable Jacket
New Colors

3 Colors

Women's UA Unstoppable Jacket

Original price: $100, Sale price: $80
Exclusion List Messaging Test - Eligible Product
Women's UA Rival Fleece Hoodie
New Colors

7 Colors

Women's UA Rival Fleece Hoodie

Original price: $55, Sale price: $44
Exclusion List Messaging Test - Eligible Product
Boys' Grade School UA Flash Running Shoes
New Colors

1 Color

Boys' Grade School UA Flash Running Shoes

Original price: $50, Sale price: $40
Exclusion List Messaging Test - Eligible Product
Women's Project Rock 7 Training Shoes
new

1 Color

Women's Project Rock 7 Training Shoes

Original price: $150, Sale price: $120
Exclusion List Messaging Test - Eligible Product
Women's UA Meridian Leggings
New Colors

1 Color

Women's UA Meridian Leggings

Original price: $80, Sale price: $64
Exclusion List Messaging Test - Eligible Product
Women's UA Meridian Flare Pants
New Colors

2 Colors

Women's UA Meridian Flare Pants

Original price: $85, Sale price: $68
Exclusion List Messaging Test - Eligible Product
Women's UA Meridian Ultra High Rise Ankle Leggings
New Colors

1 Color

Women's UA Meridian Ultra High Rise Ankle Leggings

Original price: $80, Sale price: $64
Exclusion List Messaging Test - Eligible Product
Unisex UA Jet '23 Basketball Shoes
New Colors

8 Colors

Unisex UA Jet '23 Basketball Shoes

Original price: $80, Sale price: $64
Exclusion List Messaging Test - Eligible Product
Boys' Pre-School UA Assert 10 AC Wide Running Shoes
New Colors

1 Color

Boys' Pre-School UA Assert 10 AC Wide Running Shoes

Original price: $55, Sale price: $44
Exclusion List Messaging Test - Eligible Product
Women's UA Unstoppable Fleece Full-Zip
New Colors

4 Colors

Women's UA Unstoppable Fleece Full-Zip

Original price: $110, Sale price: $88
Exclusion List Messaging Test - Eligible Product
Women's UA Train Seamless Leggings
New Colors

1 Color

Women's UA Train Seamless Leggings

Original price: $65, Sale price: $52
Exclusion List Messaging Test - Eligible Product
Women's UA Motion Ankle Leggings
New Colors

1 Color

Women's UA Motion Ankle Leggings

Original price: $55, Sale price: $44
Exclusion List Messaging Test - Eligible Product
UA Playmaker Jug Straw
new

1 Color

UA Playmaker Jug Straw

Original price: $10, Sale price: $8
Exclusion List Messaging Test - Eligible Product
Women's UA Motion Ankle Leggings
New Colors

4 Colors

Women's UA Motion Ankle Leggings

Original price: $55, Sale price: $44
Exclusion List Messaging Test - Eligible Product
Women's UA Meridian Ankle Leggings
New Colors

3 Colors

Women's UA Meridian Ankle Leggings

Original price: $80, Sale price: $64
Exclusion List Messaging Test - Eligible Product
UA Infinity 22 oz. Water Bottle
New Colors

1 Color

UA Infinity 22 oz. Water Bottle

Original price: $34, Sale price: $27.20
Exclusion List Messaging Test - Eligible Product
UA Bag Golf Towel
New Colors

1 Color

UA Bag Golf Towel

Original price: $22, Sale price: $17.60
Exclusion List Messaging Test - Eligible Product
Women's UA Unstoppable Fleece Collegiate Full Zip
new

9 Colors

Women's UA Unstoppable Fleece Collegiate Full Zip

Original price: $130, Sale price: $104
Exclusion List Messaging Test - Eligible Product
Women's UA Launch Elite Ankle Tights
New Colors

4 Colors

Women's UA Launch Elite Ankle Tights

Original price: $90, Sale price: $72
Exclusion List Messaging Test - Eligible Product
Women's HeatGear® Leggings
New Colors

5 Colors

Women's HeatGear® Leggings

Original price: $50, Sale price: $40
Exclusion List Messaging Test - Eligible Product