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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

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New Arrivals - Clothing, Shoes & Gear

35 Items

Boys' UA Freedom Rival Fleece Hoodie
new

2 Colors

Boys' UA Freedom Rival Fleece Hoodie

Price: $45
25% Off Can't-Miss Gifts use code COUNTDOWN
Boys' Grade School UA Assert 10 Running Shoes
New Colors

7 Colors

Boys' Grade School UA Assert 10 Running Shoes

Price: $60
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's UA Phantom Golf Shoes
new

2 Colors

Women's UA Phantom Golf Shoes

Price: $140
Women's UA Drive 7" Shorts
new

3 Colors

Women's UA Drive 7" Shorts

Price: $75
Boys' UA Matchplay Polo
Best Seller

7 Colors

Boys' UA Matchplay Polo

Price: $30
Women's UA Infinite Elite Running Shoes

4 Colors

Women's UA Infinite Elite Running Shoes

Original price: $160, Sale price: $144.97
Girls' Pre-School UA Surge 4 AC Running Shoes

4 Colors

Girls' Pre-School UA Surge 4 AC Running Shoes

Price: $50
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's UA Charged Verssert 2 Running Shoes

3 Colors

Women's UA Charged Verssert 2 Running Shoes

Original price: $75, Sale price: $67.97
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's UA Fly-By 3" Shorts

13 Colors

Women's UA Fly-By 3" Shorts

Price: $30
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's UA Escape 4 Running Shoes

4 Colors

Women's UA Escape 4 Running Shoes

Price: $90
Unisex UA Flex Run Pack Belt

3 Colors

Unisex UA Flex Run Pack Belt

Price: $35
Boys' UA Drive Midlayer

3 Colors

Boys' UA Drive Midlayer

Price: $55
Boys' Grade School UA Scramjet 6 Running Shoes

2 Colors

Boys' Grade School UA Scramjet 6 Running Shoes

Price: $70
Girls' Grade School UA Rogue 4 Running Shoes

3 Colors

Girls' Grade School UA Rogue 4 Running Shoes

Original price: $70, Sale price: $63.97
Boys' Infant UA Surge 4 AC Running Shoes

5 Colors

Boys' Infant UA Surge 4 AC Running Shoes

Price: $45
25% Off Can't-Miss Gifts use code COUNTDOWN
Girls' Pre-School UA Infinity 3.0 AL Running Shoes
new

4 Colors

Girls' Pre-School UA Infinity 3.0 AL Running Shoes

Price: $60
Boys' UA Freedom Logo T-Shirt

2 Colors

Boys' UA Freedom Logo T-Shirt

Price: $25
25% Off Can't-Miss Gifts use code COUNTDOWN
Boys' Grade School UA Rogue 4 Running Shoes

6 Colors

Boys' Grade School UA Rogue 4 Running Shoes

Original price: $70, Sale price: $63.97
Boys' Pre-School UA Assert 10 AC Running Shoes
Top Gift

6 Colors

Boys' Pre-School UA Assert 10 AC Running Shoes

Original price: $55, Sale price: $49.97
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's UA Run Anywhere Shorts

2 Colors

Women's UA Run Anywhere Shorts

Original price: $65, Sale price: $48.97
25% Off Can't-Miss Gifts use code COUNTDOWN
Boys' Pre-School UA Rogue 4 AL Running Shoes

6 Colors

Boys' Pre-School UA Rogue 4 AL Running Shoes

Original price: $65, Sale price: $58.97
Girls' Grade School UA Assert 10 Running Shoes
Top Gift

2 Colors

Girls' Grade School UA Assert 10 Running Shoes

Price: $60
25% Off Can't-Miss Gifts use code COUNTDOWN
Girls' Infant UA Surge 4 AC Running Shoes

2 Colors

Girls' Infant UA Surge 4 AC Running Shoes

Price: $45
25% Off Can't-Miss Gifts use code COUNTDOWN
Girls' Infant UA Assert 10 AC Running Shoes
Top Gift

3 Colors

Girls' Infant UA Assert 10 AC Running Shoes

Price: $48
25% Off Can't-Miss Gifts use code COUNTDOWN