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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

11 Items

Women's UA Bandit Trail 3 Running Shoes
New Colors

2 Colors

Women's UA Bandit Trail 3 Running Shoes

Original price: $80, Sale price: $64
Exclusion List Messaging Test - Eligible Product
Women's UA Zone Pro 5" Mesh Shorts
new

2 Colors

Women's UA Zone Pro 5" Mesh Shorts

Original price: $50, Sale price: $40
Exclusion List Messaging Test - Eligible Product
Women's UA Fly-By 3" Shorts

11 Colors

Women's UA Fly-By 3" Shorts

Original price: $30, Sale price: $24
Exclusion List Messaging Test - Eligible Product
Women's UA Launch Pro 2'' Shorts

4 Colors

Women's UA Launch Pro 2'' Shorts

Original price: $50, Sale price: $40
Exclusion List Messaging Test - Eligible Product
Unisex UA Velociti Elite 2 Running Shoes
new

3 Colors

Unisex UA Velociti Elite 2 Running Shoes

Original price: $250, Sale price: $200
Exclusion List Messaging Test - Eligible Product
Unisex Curry 11 Team Basketball Shoes

3 Colors

Unisex Curry 11 Team Basketball Shoes

Original price: $140, Sale price: $112
Exclusion List Messaging Test - Eligible Product
Women's UA Velociti 4 Running Shoes
New Colors

2 Colors

Women's UA Velociti 4 Running Shoes

Original price: $130, Sale price: $104
Exclusion List Messaging Test - Eligible Product
Unisex Curry 3Z 24 Basketball Shoes

2 Colors

Unisex Curry 3Z 24 Basketball Shoes

Original price: $85, Sale price: $68
Exclusion List Messaging Test - Eligible Product
Women's UA Charged Assert 10 Running Shoes
New Colors

4 Colors

Women's UA Charged Assert 10 Running Shoes

Original price: $75, Sale price: $60
Exclusion List Messaging Test - Eligible Product
Unisex Curry 12 'USA' Basketball Shoes

1 Color

Unisex Curry 12 'USA' Basketball Shoes

Original price: $140, Sale price: $112
Exclusion List Messaging Test - Eligible Product
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Women's UA Infinite Running Shoes
New Colors

3 Colors

Women's UA Infinite Running Shoes

Original price: $100, Sale price: $80
Exclusion List Messaging Test - Eligible Product