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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

29 Items

Women's UA OutRun The Storm Jacket
New Colors

Women's UA OutRun The Storm Jacket

Price: $100
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's UA Phantom Golf Shoes
new

Women's UA Phantom Golf Shoes

Price: $140
Unisex UA Spawn 6 Basketball Shoes
New Colors

Unisex UA Spawn 6 Basketball Shoes

Price: $100
Women's UA Breathe Balance 2-Pack Socks
New Colors

Women's UA Breathe Balance 2-Pack Socks

Price: $20
25% Off Can't-Miss Gifts use code COUNTDOWN
Unisex UA Essential 6-Pack No-Show Socks
new

Unisex UA Essential 6-Pack No-Show Socks

Price: $22
25% Off Can't-Miss Gifts use code COUNTDOWN
Unisex UA Lockdown 7 Basketball Shoes
new

Unisex UA Lockdown 7 Basketball Shoes

Original price: $70, Sale price: $63.97
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's UA Play Up 3.0 Shorts

Women's UA Play Up 3.0 Shorts

Price: $30
Women's UA Vanish 3" Shorts

Women's UA Vanish 3" Shorts

Price: $40
Unisex UA Shadow 2 Turf Soccer Shoes

Unisex UA Shadow 2 Turf Soccer Shoes

Original price: $80, Sale price: $72.97
Women's UA Charged Verssert 2 Running Shoes

Women's UA Charged Verssert 2 Running Shoes

Original price: $75, Sale price: $67.97
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's UA Fly-By 3" Shorts

Women's UA Fly-By 3" Shorts

Price: $30
25% Off Can't-Miss Gifts use code COUNTDOWN
Unisex UA SlipSpeed™ Training Shoes
Top Gift

Unisex UA SlipSpeed™ Training Shoes

Price: $150
Unisex UA Apparition Shoes
Top Gift

Unisex UA Apparition Shoes

Price: $110
Unisex UA Apparition Shoes
Top Gift

Unisex UA Apparition Shoes

Price: $110
Unisex UA SlipSpeed™ Mega Shoes
Top Gift

Unisex UA SlipSpeed™ Mega Shoes

Price: $140
Unisex UA All Weather Wool Boot Socks

Unisex UA All Weather Wool Boot Socks

Price: $22
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's UA Run Anywhere Shorts

Women's UA Run Anywhere Shorts

Original price: $65, Sale price: $48.97
25% Off Can't-Miss Gifts use code COUNTDOWN
Unisex UA Lockdown 7 Low Basketball Shoes

Unisex UA Lockdown 7 Low Basketball Shoes

Price: $65
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's UA Essential 3-Pack Quarter Socks
Top Gift

Women's UA Essential 3-Pack Quarter Socks

Original price: $15, Sale price: $11.97
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's UA Reign 6 Training Shoes

Women's UA Reign 6 Training Shoes

Original price: $130, Sale price: $117.97
Women's UA Rogue 4 Running Shoes

Women's UA Rogue 4 Running Shoes

Price: $85
Women's UA Charged Pursuit 3 Big Logo Running Shoes

Women's UA Charged Pursuit 3 Big Logo Running Shoes

Original price: $75, Sale price: $67.97