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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

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New Arrivals - Clothing, Shoes & Gear

38 Items

Women's UA Meridian Fitted Short Sleeve
New Colors

4 Colors

Women's UA Meridian Fitted Short Sleeve

Price: $60
Women's HeatGear® Compression Tank
new

3 Colors

Women's HeatGear® Compression Tank

Price: $25
Women's UA Drive Pants
new

2 Colors

Women's UA Drive Pants

Price: $85
Women's UA Vanish Elite Seamless Ankle Leggings
New Colors

2 Colors

Women's UA Vanish Elite Seamless Ankle Leggings

Original price: $100, Sale price: $75.97
Women's UA Vanish Elite Seamless Long Sleeve
New Colors

2 Colors

Women's UA Vanish Elite Seamless Long Sleeve

Original price: $75, Sale price: $56.97
Women's UA Drive 7" Shorts
new

3 Colors

Women's UA Drive 7" Shorts

Price: $75
Women's UA Play Up 3.0 Shorts

11 Colors

Women's UA Play Up 3.0 Shorts

Price: $30
Women's UA Knockout Tank

3 Colors

Women's UA Knockout Tank

Price: $35
Women's Armour® Mid Crossback Sports Bra
Top Gift

9 Colors

Women's Armour® Mid Crossback Sports Bra

Price: $35
Women's HeatGear® Mid Padless Sports Bra

3 Colors

Women's HeatGear® Mid Padless Sports Bra

Price: $30
Women's UA Infinity 2.0 Mid Sports Bra

6 Colors

Women's UA Infinity 2.0 Mid Sports Bra

Price: $40
Women's HeatGear® Rib ¼ Zip Long Sleeve

1 Color

Women's HeatGear® Rib ¼ Zip Long Sleeve

Price: $60
Women's HeatGear® Rib Leggings

1 Color

Women's HeatGear® Rib Leggings

Price: $60
Women's HeatGear® Armour High Sports Bra
Top Gift

7 Colors

Women's HeatGear® Armour High Sports Bra

Price: $45
Women's UA Meridian Short Sleeve
1X-3X

3 Colors

Women's UA Meridian Short Sleeve

Original price: $60, Sale price: $45.97
Women's UA Vanish 3" Shorts

12 Colors

Women's UA Vanish 3" Shorts

Price: $40
Women's UA Tech™ Twist V-Neck Short Sleeve

6 Colors

Women's UA Tech™ Twist V-Neck Short Sleeve

Price: $25
Women's UA Vanish Energy Short Sleeve

11 Colors

Women's UA Vanish Energy Short Sleeve

Price: $40
Women's HeatGear® Armour Racer Tank

5 Colors

Women's HeatGear® Armour Racer Tank

Price: $25
Women's UA Play Up 2-in-1 Shorts

2 Colors

Women's UA Play Up 2-in-1 Shorts

Price: $40
Women's HeatGear® Armour Short Sleeve

3 Colors

Women's HeatGear® Armour Short Sleeve

Price: $30
Women's UA Meridian Fitted Crop Tank

4 Colors

Women's UA Meridian Fitted Crop Tank

Price: $60
Women's UA Infinity 2.0 High Sports Bra
Top Gift

8 Colors

Women's UA Infinity 2.0 High Sports Bra

Price: $60
Women's UA Motion Ankle Leggings

9 Colors

Women's UA Motion Ankle Leggings

Price: $55
25% Off Can't-Miss Gifts use code COUNTDOWN