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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
Hero-1 (Banner)

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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

8 Items

Women's UA Fly-By 5" Shorts
New Colors

2 Colors

Women's UA Fly-By 5" Shorts

Original price: $30, Sale price: $24
Exclusion List Messaging Test - Eligible Product
Women's UA Tech™ Twist V-Neck Short Sleeve

6 Colors

Women's UA Tech™ Twist V-Neck Short Sleeve

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product
Women's UA Vanish Energy Short Sleeve

9 Colors

Women's UA Vanish Energy Short Sleeve

Original price: $40, Sale price: $32
Exclusion List Messaging Test - Eligible Product
Girls' UA Play Up Printed Shorts
Best Seller

6 Colors

Girls' UA Play Up Printed Shorts

Original price: $22, Sale price: $17.60
Exclusion List Messaging Test - Eligible Product
Women's UA Tech™ Team Long Sleeve

13 Colors

Women's UA Tech™ Team Long Sleeve

Original price: $30, Sale price: $24
Exclusion List Messaging Test - Eligible Product
Women's UA Tech™ Twist ½ Zip

6 Colors

Women's UA Tech™ Twist ½ Zip

Original price: $45, Sale price: $36
Exclusion List Messaging Test - Eligible Product
Women's UA Fly-By 3" Shorts

11 Colors

Women's UA Fly-By 3" Shorts

Original price: $30, Sale price: $24
Exclusion List Messaging Test - Eligible Product
Girls' Armour Fleece® Pro Print Hoodie

1 Color

Girls' Armour Fleece® Pro Print Hoodie

Original price: $55, Sale price: $44
Exclusion List Messaging Test - Eligible Product