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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

7 Items

Boys' UA Tech™ 2.0 Short Sleeve
New Colors

6 Colors

Boys' UA Tech™ 2.0 Short Sleeve

Original price: $20, Sale price: $16
Exclusion List Messaging Test - Eligible Product
Women's HeatGear® OG Compression Short Sleeve
new

3 Colors

Women's HeatGear® OG Compression Short Sleeve

Original price: $35, Sale price: $28
Exclusion List Messaging Test - Eligible Product
Boys' HeatGear® Armour Short Sleeve
New Colors

3 Colors

Boys' HeatGear® Armour Short Sleeve

Original price: $28, Sale price: $22.40
Exclusion List Messaging Test - Eligible Product
Women's UA Tech™ Twist V-Neck Short Sleeve

6 Colors

Women's UA Tech™ Twist V-Neck Short Sleeve

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product
Women's UA Tech™ Short Sleeve

5 Colors

Women's UA Tech™ Short Sleeve

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product
Women's UA Tech™ Twist Short Sleeve

3 Colors

Women's UA Tech™ Twist Short Sleeve

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product
Women's UA Tech™ V-Neck Short Sleeve

5 Colors

Women's UA Tech™ V-Neck Short Sleeve

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product