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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
Hero-1 (Banner)

This is a CM Hosted Image

This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

21 Items

UA StealthForm Uncrushable Hat
new

2 Colors

UA StealthForm Uncrushable Hat

Original price: $45, Sale price: $22.50
Exclusion List Messaging Test - Eligible Product
Boys' UA Tech™ 2.0 Short Sleeve
New Colors

6 Colors

Boys' UA Tech™ 2.0 Short Sleeve

Original price: $20, Sale price: $16
Exclusion List Messaging Test - Eligible Product
Adult UA Converge Batting Helmet
new

9 Colors

Adult UA Converge Batting Helmet

Original price: $57.50, Sale price: $46
Exclusion List Messaging Test - Eligible Product
Women's HeatGear® OG Compression Short Sleeve
new

3 Colors

Women's HeatGear® OG Compression Short Sleeve

Price: $35
Women's UA Challenger Training Short Sleeve
New Colors

3 Colors

Women's UA Challenger Training Short Sleeve

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product
Boys' HeatGear® Armour Short Sleeve
New Colors

3 Colors

Boys' HeatGear® Armour Short Sleeve

Original price: $28, Sale price: $22.40
Exclusion List Messaging Test - Eligible Product
Boys' UA Challenger Training Short Sleeve
New Colors

3 Colors

Boys' UA Challenger Training Short Sleeve

Price: $20
Women's UA Infinite Power Long Sleeve Jersey
new

7 Colors

Women's UA Infinite Power Long Sleeve Jersey

Original price: $50, Sale price: $40
Exclusion List Messaging Test - Eligible Product
Adult UA Converge Solid Matte Batting Helmet

5 Colors

Adult UA Converge Solid Matte Batting Helmet

Original price: $60, Sale price: $48
Exclusion List Messaging Test - Eligible Product
Adult UA Converge Matte Two Tone Batting Helmet

5 Colors

Adult UA Converge Matte Two Tone Batting Helmet

Original price: $100, Sale price: $80
Exclusion List Messaging Test - Eligible Product
Unisex Adult UA Spotlight Chinstrap

3 Colors

Unisex Adult UA Spotlight Chinstrap

Original price: $20, Sale price: $16
Exclusion List Messaging Test - Eligible Product
UA Playmaker Jug Jr. 32 oz. Water Bottle

3 Colors

UA Playmaker Jug Jr. 32 oz. Water Bottle

Original price: $20, Sale price: $16
Exclusion List Messaging Test - Eligible Product
Women's UA Tech™ Twist V-Neck Short Sleeve

6 Colors

Women's UA Tech™ Twist V-Neck Short Sleeve

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product
UA Playmaker Jug 64 oz. Water Bottle

6 Colors

UA Playmaker Jug 64 oz. Water Bottle

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product
UA 24-Can Sideline Soft Cooler

4 Colors

UA 24-Can Sideline Soft Cooler

Original price: $75, Sale price: $60
Exclusion List Messaging Test - Eligible Product
UA 12-Can Sideline Soft Cooler

2 Colors

UA 12-Can Sideline Soft Cooler

Original price: $55, Sale price: $44
Exclusion List Messaging Test - Eligible Product
Adult UA Converge Shadow Matte Batting Helmet

4 Colors

Adult UA Converge Shadow Matte Batting Helmet

Original price: $100, Sale price: $80
Exclusion List Messaging Test - Eligible Product
Women's UA Tech™ Short Sleeve

5 Colors

Women's UA Tech™ Short Sleeve

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product
Women's UA Tech™ Twist Short Sleeve

3 Colors

Women's UA Tech™ Twist Short Sleeve

Original price: $25, Sale price: $20
Women's UA Tech™ V-Neck Short Sleeve

5 Colors

Women's UA Tech™ V-Neck Short Sleeve

Price: $25
UA Sideline 25-Can Backpack Cooler

1 Color

UA Sideline 25-Can Backpack Cooler

Original price: $130, Sale price: $104
Exclusion List Messaging Test - Eligible Product