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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

27 Items

Women's UA Motion Tank
New Colors

5 Colors

Women's UA Motion Tank

Original price: $35, Sale price: $28
Exclusion List Messaging Test - Eligible Product
Women's HeatGear® OG Compression Long Sleeve
New Colors

5 Colors

Women's HeatGear® OG Compression Long Sleeve

Original price: $40, Sale price: $32
Exclusion List Messaging Test - Eligible Product
Women's HeatGear® Armour Racer Tank
New Colors

4 Colors

Women's HeatGear® Armour Racer Tank

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product
Women's UA Qualifier Run ½ Zip
New Colors

4 Colors

Women's UA Qualifier Run ½ Zip

Original price: $65, Sale price: $52
Exclusion List Messaging Test - Eligible Product
Women's UA Gameday Armour 5-Pad Girdle
new

2 Colors

Women's UA Gameday Armour 5-Pad Girdle

Price: $75
Women's UA Vanish Energy Long Sleeve
New Colors

4 Colors

Women's UA Vanish Energy Long Sleeve

Original price: $50, Sale price: $40
Exclusion List Messaging Test - Eligible Product
Women's UA Boxy Crop Simple Short Sleeve
New Colors

1 Color

Women's UA Boxy Crop Simple Short Sleeve

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product
Women's UA Rival Boxy Long Sleeve
New Colors

2 Colors

Women's UA Rival Boxy Long Sleeve

Price: $35
Women's UA Tech™ Team Long Sleeve

13 Colors

Women's UA Tech™ Team Long Sleeve

Price: $30
Women's UA Launch Singlet

2 Colors

Women's UA Launch Singlet

Original price: $35, Sale price: $28
Exclusion List Messaging Test - Eligible Product
Women's UA Vanish Energy Crop Tank

7 Colors

Women's UA Vanish Energy Crop Tank

Original price: $40, Sale price: $32
Exclusion List Messaging Test - Eligible Product
Women's UA Tech™ Tank

3 Colors

Women's UA Tech™ Tank

Price: $25
Women's ColdGear® Mock Neck Long Sleeve

4 Colors

Women's ColdGear® Mock Neck Long Sleeve

Original price: $55, Sale price: $44
Exclusion List Messaging Test - Eligible Product
Unisex UA Apparition Shoes
New Colors

2 Colors

Unisex UA Apparition Shoes

Original price: $110, Sale price: $88
Exclusion List Messaging Test - Eligible Product
Women's UA Phantom 4 Armour U Shoes

1 Color

Women's UA Phantom 4 Armour U Shoes

Original price: $120, Sale price: $96
Exclusion List Messaging Test - Eligible Product
Unisex UA SlipSpeed™ Mega Shoes

11 Colors

Unisex UA SlipSpeed™ Mega Shoes

Original price: $140, Sale price: $112
Exclusion List Messaging Test - Eligible Product
Unisex UA Velociti Elite 2 Running Shoes
new

3 Colors

Unisex UA Velociti Elite 2 Running Shoes

Original price: $250, Sale price: $200
Exclusion List Messaging Test - Eligible Product
Grade School UA Jet '23 Basketball Shoes

7 Colors

Grade School UA Jet '23 Basketball Shoes

Original price: $60, Sale price: $48
Exclusion List Messaging Test - Eligible Product
Pre-School UA Jet '23 Basketball Shoes
New Colors

5 Colors

Pre-School UA Jet '23 Basketball Shoes

Original price: $55, Sale price: $44
Exclusion List Messaging Test - Eligible Product
Unisex Curry 11 Team Basketball Shoes

3 Colors

Unisex Curry 11 Team Basketball Shoes

Original price: $140, Sale price: $112
Exclusion List Messaging Test - Eligible Product
Women's UA Velociti 4 Running Shoes
New Colors

2 Colors

Women's UA Velociti 4 Running Shoes

Original price: $130, Sale price: $104
Exclusion List Messaging Test - Eligible Product
Unisex Curry 3Z 24 Basketball Shoes

2 Colors

Unisex Curry 3Z 24 Basketball Shoes

Original price: $85, Sale price: $68
Exclusion List Messaging Test - Eligible Product
Unisex UA Sleep Uniform Tank

2 Colors

Unisex UA Sleep Uniform Tank

Original price: $40, Sale price: $32
Exclusion List Messaging Test - Eligible Product
Women's UA Charged Assert 10 Running Shoes
New Colors

4 Colors

Women's UA Charged Assert 10 Running Shoes

Original price: $75, Sale price: $60
Exclusion List Messaging Test - Eligible Product