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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

33 Items

Boys' Armour Fleece® Pro Hoodie
new

Boys' Armour Fleece® Pro Hoodie

Price: $50
30% Off With Code UAHOLIDAY
Unisex UA Undeniable Mirror Sunglasses
New Colors

Unisex UA Undeniable Mirror Sunglasses

Price: $40
30% Off With Code UAHOLIDAY
Men's UA Playoff 3.0 Stripe Polo
New Colors

Men's UA Playoff 3.0 Stripe Polo

Price: $70
30% Off With Code UAHOLIDAY
Men's UA Playoff 3.0 Polo
new

Men's UA Playoff 3.0 Polo

Price: $65
30% Off With Code UAHOLIDAY
Ws Unstp FZ
new

Ws Unstp FZ

Price: $130
30% Off With Code UAHOLIDAY
Tech Polo
Best Seller

Tech Polo

Price: $45
30% Off With Code UAHOLIDAY
Men's UA Matchplay Polo
Best Seller

Men's UA Matchplay Polo

Price: $55
30% Off With Code UAHOLIDAY
Boys' UA Matchplay Polo
Best Seller

Boys' UA Matchplay Polo

Price: $30
30% Off With Code UAHOLIDAY
Men's UA Ignite Pro Slides

Men's UA Ignite Pro Slides

Price: $40
30% Off With Code UAHOLIDAY
Men's UA Playoff 3.0 Printed Polo

Men's UA Playoff 3.0 Printed Polo

Price: $70
30% Off With Code UAHOLIDAY
Men's UA Iso-Chill Verge Polo

Men's UA Iso-Chill Verge Polo

Price: $80
30% Off With Code UAHOLIDAY
Women's UA Tech™ Twist ½ Zip

Women's UA Tech™ Twist ½ Zip

Price: $45
30% Off With Code UAHOLIDAY
UA B Ignite Select

UA B Ignite Select

Price: $28
30% Off With Code UAHOLIDAY
Men's UA Golazo 3.0 Jersey

Men's UA Golazo 3.0 Jersey

Price: $30
30% Off With Code UAHOLIDAY
Men's UA Playoff 3.0 Rib Polo

Men's UA Playoff 3.0 Rib Polo

Price: $70
30% Off With Code UAHOLIDAY
Unisex UA Pride Knit Hoodie

Unisex UA Pride Knit Hoodie

Price: $100
30% Off With Code UAHOLIDAY
Men's UA Icon Heavyweight Terry Oversized Crew
Top Gift

Men's UA Icon Heavyweight Terry Oversized Crew

Price: $70
30% Off With Code UAHOLIDAY
Men's UA Storm Revo Vest
Top Gift

Men's UA Storm Revo Vest

Price: $60
30% Off With Code UAHOLIDAY
Men's UA Unstoppable Fleece Hoodie
Top Gift

Men's UA Unstoppable Fleece Hoodie

Price: $100
30% Off With Code UAHOLIDAY
Women's Armour Fleece® Pro ½ Zip

Women's Armour Fleece® Pro ½ Zip

Price: $65
30% Off With Code UAHOLIDAY
W's RIVAL HOOD

W's RIVAL HOOD

Price: $70
30% Off With Code UAHOLIDAY
Men's UA Unstoppable Fleece Full-Zip
Top Gift

Men's UA Unstoppable Fleece Full-Zip

Price: $110
30% Off With Code UAHOLIDAY
Men's UA Squad 3.0 Warm-Up Full-Zip Jacket

Men's UA Squad 3.0 Warm-Up Full-Zip Jacket

Price: $60
30% Off With Code UAHOLIDAY
Men's UA Hyper Camo Mash Swim Volley Shorts

Men's UA Hyper Camo Mash Swim Volley Shorts

Price: $65
30% Off With Code UAHOLIDAY