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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

21 Items

Adult UA Armour Tie Headband
New Colors

Adult UA Armour Tie Headband

Price: $10
Boys' Armour Fleece® Full-Zip
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Boys' Armour Fleece® Full-Zip

Price: $45
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Women's UA Vanish 3" Shorts

Women's UA Vanish 3" Shorts

Price: $40
Men's UA ArmourVent Stretch Fit Cap
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Men's UA ArmourVent Stretch Fit Cap

Price: $30
Men's UA Vanish Woven 6" Shorts
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Men's UA Vanish Woven 6" Shorts

Price: $50
Women's Armour Fleece® Pro ½ Zip

Women's Armour Fleece® Pro ½ Zip

Price: $65
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Men's UA Tech™ Graphic Shorts
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Men's UA Tech™ Graphic Shorts

Price: $30
Boys' UA Vanish Shorts
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Boys' UA Vanish Shorts

Price: $35
Men's Armour Fleece® Joggers

Men's Armour Fleece® Joggers

Price: $60
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Vanish Elite Shorts
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Men's UA Vanish Elite Shorts

Price: $65
Men's Project Rock Trucker Hat
new

Men's Project Rock Trucker Hat

Price: $40
Men's Armour Fleece® Hoodie

Men's Armour Fleece® Hoodie

Price: $60
25% Off Can't-Miss Gifts use code COUNTDOWN
Unisex ColdGear® Balaclava

Unisex ColdGear® Balaclava

Price: $32
Men's UA Performance Tech™ 6" Boxerjock®
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Men's UA Performance Tech™ 6" Boxerjock®

Price: $20
Men's Armour Fleece® ¼ Zip

Men's Armour Fleece® ¼ Zip

Price: $60
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's HeatGear® Compression Shorts
Best Seller

Men's HeatGear® Compression Shorts

Price: $30