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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

71 Items

Boys' UA Knit Warm Up Team Full-Zip
new

Boys' UA Knit Warm Up Team Full-Zip

Price: $50
Boys' UA Knit Warm Up Team Pants
new

Boys' UA Knit Warm Up Team Pants

Price: $50
Men's UA Rival Fleece Joggers
New Colors

Men's UA Rival Fleece Joggers

Price: $55
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's UA OutRun The Storm Jacket
New Colors

Women's UA OutRun The Storm Jacket

Price: $100
25% Off Can't-Miss Gifts use code COUNTDOWN
Boys' UA Rival Fleece Joggers (Extended Size)
New Colors

Boys' UA Rival Fleece Joggers (Extended Size)

Price: $40
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's UA Artist Series Latino Alliance Short Sleeve
new

Women's UA Artist Series Latino Alliance Short Sleeve

Price: $30
Men's UA Artist Series Latino Alliance Short Sleeve
new

Men's UA Artist Series Latino Alliance Short Sleeve

Price: $30
Boys' UA Icon Fleece Hoodie
Best Seller

Boys' UA Icon Fleece Hoodie

Price: $45
Men's UA Sportstyle Joggers
Best Seller

Men's UA Sportstyle Joggers

Price: $59.99
Men's UA Launch Elite Graphic Short Sleeve
Best Seller

Men's UA Launch Elite Graphic Short Sleeve

Price: $60
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's UA Launch Singlet

Women's UA Launch Singlet

Price: $35
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Drift Tide 2.0 Short Sleeve
Best Seller

Men's UA Drift Tide 2.0 Short Sleeve

Price: $45
Women's UA Launch Short Sleeve

Women's UA Launch Short Sleeve

Price: $35
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Launch Short Sleeve

Men's UA Launch Short Sleeve

Price: $35
Women's UA Rival Fleece Shorts

Women's UA Rival Fleece Shorts

Price: $40
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's UA Fly-By 3" Shorts

Women's UA Fly-By 3" Shorts

Price: $30
25% Off Can't-Miss Gifts use code COUNTDOWN
Unisex UA Pride Knit Hoodie

Unisex UA Pride Knit Hoodie

Price: $100
Men's UA Launch Pants

Men's UA Launch Pants

Price: $75
Men's UA Icon Fleece Hoodie
New Colors

Men's UA Icon Fleece Hoodie

Price: $60
Men's UA Icon Fleece Joggers

Men's UA Icon Fleece Joggers

Price: $60