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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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New Arrivals - Clothing, Shoes & Gear

48 Items

Men's UA Tech™ 2.0 Short Sleeve
New Colors

16 Colors

Men's UA Tech™ 2.0 Short Sleeve

Price: $25
Women's UA Meridian Fitted Short Sleeve
New Colors

4 Colors

Women's UA Meridian Fitted Short Sleeve

Original price: $60, Sale price: $45.97
Girls' ColdGear® Leggings
new

Girls' ColdGear® Leggings

Price: $40
Boys' UA Tech™ Hybrid Print Fill Long Sleeve
new

7 Colors

Boys' UA Tech™ Hybrid Print Fill Long Sleeve

Price: $25
Men's UA Base 2.0 Leggings
new

Men's UA Base 2.0 Leggings

Price: $60
Women's UA Vanish Elite Seamless Ankle Leggings
New Colors

2 Colors

Women's UA Vanish Elite Seamless Ankle Leggings

Original price: $100, Sale price: $75.97
Adult UA Armour Tie Headband
New Colors

2 Colors

Adult UA Armour Tie Headband

Price: $10
Boys' UA Tech™ Big Logo Printed Short Sleeve
Best Seller

10 Colors

Boys' UA Tech™ Big Logo Printed Short Sleeve

Price: $25
Men's HeatGear® Compression Mock Short Sleeve
Top Gift

2 Colors

Men's HeatGear® Compression Mock Short Sleeve

Price: $30
Boys' UA Tech™ 2.0 Short Sleeve
Best Seller

6 Colors

Boys' UA Tech™ 2.0 Short Sleeve

Price: $20
Women's UA Meridian Short Sleeve
1X-3X

3 Colors

Women's UA Meridian Short Sleeve

Original price: $60, Sale price: $45.97
Women's UA Tech™ Twist V-Neck Short Sleeve

6 Colors

Women's UA Tech™ Twist V-Neck Short Sleeve

Price: $25
Women's HeatGear® Rib Leggings

Women's HeatGear® Rib Leggings

Price: $60
Women's UA Vanish Energy Short Sleeve

11 Colors

Women's UA Vanish Energy Short Sleeve

Price: $40
Women's HeatGear® Armour Short Sleeve

3 Colors

Women's HeatGear® Armour Short Sleeve

Price: $30
Women's UA Motion Ankle Leggings

9 Colors

Women's UA Motion Ankle Leggings

Price: $55
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's UA Meridian Ankle Leggings

8 Colors

Women's UA Meridian Ankle Leggings

Price: $90
Men's UA ArmourVent Stretch Fit Cap
Top Gift

6 Colors

Men's UA ArmourVent Stretch Fit Cap

Price: $30
Women's UA Tech™ Twist Short Sleeve

7 Colors

Women's UA Tech™ Twist Short Sleeve

Price: $25
Men's UA ArmourVent Adjustable Cap

4 Colors

Men's UA ArmourVent Adjustable Cap

Price: $30
Women's UA Meridian Baby T
Top Gift

2 Colors

Women's UA Meridian Baby T

Price: $60
Men's UA Vanish Energy Short Sleeve
Top Gift

18 Colors

Men's UA Vanish Energy Short Sleeve

Price: $45
Men's UA Meridian Short Sleeve
Top Gift

6 Colors

Men's UA Meridian Short Sleeve

Price: $60
Boys' UA Tech™ Textured Short Sleeve

3 Colors

Boys' UA Tech™ Textured Short Sleeve

Price: $20