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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

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New Arrivals - Clothing, Shoes & Gear

31 Items

Boys' UA Knit Warm Up Team Full-Zip
new

Boys' UA Knit Warm Up Team Full-Zip

Price: $50
30% Off With Code UAHOLIDAY
Women's UA Challenger Pro Track Jacket
new

Women's UA Challenger Pro Track Jacket

Price: $100
30% Off With Code UAHOLIDAY
Men's UA Base™ 3.0 Hoodie
new

Men's UA Base™ 3.0 Hoodie

Price: $85
30% Off With Code UAHOLIDAY
UA Loudon Mini Backpack
New Colors

UA Loudon Mini Backpack

Price: $30
30% Off With Code UAHOLIDAY
UA Triumph Utility Tote
New Colors

UA Triumph Utility Tote

Price: $65
30% Off With Code UAHOLIDAY
UA Triumph Small Duffle Bag
New Colors

UA Triumph Small Duffle Bag

Price: $45
30% Off With Code UAHOLIDAY
Men's UA RUSH™ Sleepwear Ultra Comfort Heavyweight Long Sleeve

Men's UA RUSH™ Sleepwear Ultra Comfort Heavyweight Long Sleeve

Price: $40
30% Off With Code UAHOLIDAY
Men's UA Run True Leggings
Top Gift

Men's UA Run True Leggings

Price: $65
30% Off With Code UAHOLIDAY
UA Loudon CB SM Prtd

UA Loudon CB SM Prtd

Price: $40
30% Off With Code UAHOLIDAY
UA Essential Backpack

UA Essential Backpack

Price: $35
30% Off With Code UAHOLIDAY
UA Brahma Peak 40 oz. Water Bottle

UA Brahma Peak 40 oz. Water Bottle

Price: $45
30% Off With Code UAHOLIDAY
UA Loudon Waist Bag Crossbody
Top Gift

UA Loudon Waist Bag Crossbody

Price: $35
30% Off With Code UAHOLIDAY
Unisex UA Loudon Backpack Small

Unisex UA Loudon Backpack Small

Price: $30
30% Off With Code UAHOLIDAY
Boys' UA Sport Logo Graphic Long Sleeve
Top Gift

Boys' UA Sport Logo Graphic Long Sleeve

Price: $35
30% Off With Code UAHOLIDAY
Unisex UA Phenom 3.0 Crew – 3-Pack Socks

Unisex UA Phenom 3.0 Crew – 3-Pack Socks

Price: $150
30% Off With Code UAHOLIDAY
UA Loudon WB Xbody Pride

UA Loudon WB Xbody Pride

Price: $40
30% Off With Code UAHOLIDAY
Men's UA Unstoppable Vent Jacket

Men's UA Unstoppable Vent Jacket

Price: $120
30% Off With Code UAHOLIDAY
UA Studio Duffle

UA Studio Duffle

Price: $110
30% Off With Code UAHOLIDAY
Men's Project Rock Brahma Bull Long Sleeve
new

Men's Project Rock Brahma Bull Long Sleeve

Price: $40
30% Off With Code UAHOLIDAY
Boys' UA Classic ¾ Baseball Raglan

Boys' UA Classic ¾ Baseball Raglan

Price: $12
30% Off With Code UAHOLIDAY
Boys' UA Icon Woven Coach Jacket

Boys' UA Icon Woven Coach Jacket

Price: $60
30% Off With Code UAHOLIDAY
Women's UA Launch Trail Long Sleeve

Women's UA Launch Trail Long Sleeve

Price: $45
30% Off With Code UAHOLIDAY
Curry Backpack

Curry Backpack

Price: $110
30% Off With Code UAHOLIDAY
Boys' UA Unstoppable Full-Zip
new

Boys' UA Unstoppable Full-Zip

Price: $65
30% Off With Code UAHOLIDAY