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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

35 Items

Women's UA Challenger Pro Track Jacket
new

Women's UA Challenger Pro Track Jacket

Price: $100
Women's UA OutRun The Storm Jacket
New Colors

4 Colors

Women's UA OutRun The Storm Jacket

Price: $100
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's HeatGear® Compression Tank
new

3 Colors

Women's HeatGear® Compression Tank

Price: $25
Women's UA Knockout Tank

3 Colors

Women's UA Knockout Tank

Price: $35
Women's Armour® Mid Crossback Sports Bra
Top Gift

9 Colors

Women's Armour® Mid Crossback Sports Bra

Price: $35
Women's HeatGear® Mid Padless Sports Bra

3 Colors

Women's HeatGear® Mid Padless Sports Bra

Price: $30
Women's UA Infinity 2.0 Mid Sports Bra

6 Colors

Women's UA Infinity 2.0 Mid Sports Bra

Price: $40
Men's UA Launch Hooded Jacket

Men's UA Launch Hooded Jacket

Price: $75
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's HeatGear® Armour High Sports Bra
Top Gift

7 Colors

Women's HeatGear® Armour High Sports Bra

Price: $45
Girls' UA Motion Crop Tank

2 Colors

Girls' UA Motion Crop Tank

Price: $35
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's HeatGear® Armour Racer Tank

5 Colors

Women's HeatGear® Armour Racer Tank

Price: $25
Women's UA Meridian Fitted Crop Tank

4 Colors

Women's UA Meridian Fitted Crop Tank

Price: $60
Women's UA Infinity 2.0 High Sports Bra
Top Gift

8 Colors

Women's UA Infinity 2.0 High Sports Bra

Price: $60
Women's UA Launch Singlet

2 Colors

Women's UA Launch Singlet

Price: $35
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Launch Singlet

Men's UA Launch Singlet

Price: $35
Men's UA Valsetz Tactical Boots
Best Seller

2 Colors

Men's UA Valsetz Tactical Boots

Price: $145
Women's UA Drive Skort

5 Colors

Women's UA Drive Skort

Price: $75
Men's UA Valsetz Mid Tactical Boots

3 Colors

Men's UA Valsetz Mid Tactical Boots

Price: $135
Women's UA Vanish Energy Crop Tank

7 Colors

Women's UA Vanish Energy Crop Tank

Price: $40
Women's UA Infinity 2.0 Low Sports Bra

3 Colors

Women's UA Infinity 2.0 Low Sports Bra

Price: $35
Women's UA Crossback Low Sports Bra

7 Colors

Women's UA Crossback Low Sports Bra

Price: $35
Women's UA Run Anywhere Crop Tank

2 Colors

Women's UA Run Anywhere Crop Tank

Price: $60
Men's UA Loadout Tactical Boots

Men's UA Loadout Tactical Boots

Price: $160
Men's UA Vanish Energy Tank

9 Colors

Men's UA Vanish Energy Tank

Price: $40