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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

20 Items

Boys' Armour Fleece® Pro Hoodie
new

Boys' Armour Fleece® Pro Hoodie

Price: $50
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Girls' UA Play Up Shorts
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Girls' UA Play Up Shorts

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Tech Polo
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Tech Polo

Price: $45
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Women's HeatGear® Armour High Sports Bra
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Women's HeatGear® Armour High Sports Bra

Price: $45
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Girls' UA Play Up Printed Shorts
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Girls' UA Play Up Printed Shorts

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Women's UA Fly-By 3" Shorts

Women's UA Fly-By 3" Shorts

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Men's UA Vanish Woven 6" Shorts
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Men's UA Vanish Woven 6" Shorts

Price: $50
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W's RIVAL HOOD

W's RIVAL HOOD

Price: $70
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Men's UA Squad 3.0 Warm-Up Full-Zip Jacket

Men's UA Squad 3.0 Warm-Up Full-Zip Jacket

Price: $60
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Men's UA Speed Stride 2.0 T-Shirt

Men's UA Speed Stride 2.0 T-Shirt

Price: $55
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Boys' UA Tech™ Mesh Shorts

Boys' UA Tech™ Mesh Shorts

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Men's UA Motivate 2.0 Long Sleeve

Men's UA Motivate 2.0 Long Sleeve

Price: $70
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Boys' UA Tech™ Logo Shorts

Boys' UA Tech™ Logo Shorts

Price: $20
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Boys' UA Icon Fleece Jersey Hoodie
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Boys' UA Icon Fleece Jersey Hoodie

Price: $55
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Men's UA Motivate 2.0 Short Sleeve

Men's UA Motivate 2.0 Short Sleeve

Price: $60
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Men's UA Rival Fleece Crew

Men's UA Rival Fleece Crew

Price: $50
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Men's UA Command Warm-Up Full Zip

Men's UA Command Warm-Up Full Zip

Price: $70
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Men's Armour Fleece® ¼ Zip

Men's Armour Fleece® ¼ Zip

Price: $60
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Men's UA Rival Fleece Logo Hoodie

Men's UA Rival Fleece Logo Hoodie

Price: $55
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Men's UA Rival Fleece Textured Glitch Hoodie

Men's UA Rival Fleece Textured Glitch Hoodie

Price: $65
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