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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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New Arrivals - Clothing, Shoes & Gear

35 Items

Boys' Armour Fleece® Pro Hoodie
new

3 Colors

Boys' Armour Fleece® Pro Hoodie

Price: $50
30% Off With Code UAHOLIDAY
Boys' UA Tech™ Hybrid Print Fill Long Sleeve
new

7 Colors

Boys' UA Tech™ Hybrid Print Fill Long Sleeve

Price: $25
30% Off With Code UAHOLIDAY
Men's UA Icon Charged Cotton® Short Sleeve
new

7 Colors

Men's UA Icon Charged Cotton® Short Sleeve

Price: $40
30% Off With Code UAHOLIDAY
Girls' UA Play Up Shorts
Best Seller

8 Colors

Girls' UA Play Up Shorts

Price: $20
30% Off With Code UAHOLIDAY
UA Tech 2.0 SS Tee
Best Seller

18 Colors

UA Tech 2.0 SS Tee

Price: $25
30% Off With Code UAHOLIDAY
Boys' UA Tech™ Big Logo Printed Short Sleeve
Best Seller

11 Colors

Boys' UA Tech™ Big Logo Printed Short Sleeve

Price: $25
30% Off With Code UAHOLIDAY
Boys' UA Stunt 3.0 Printed Shorts

9 Colors

Boys' UA Stunt 3.0 Printed Shorts

Price: $25
30% Off With Code UAHOLIDAY
Women's HeatGear® Armour High Sports Bra
Top Gift

7 Colors

Women's HeatGear® Armour High Sports Bra

Price: $45
30% Off With Code UAHOLIDAY
Girls' UA Play Up Printed Shorts
Best Seller

6 Colors

Girls' UA Play Up Printed Shorts

Price: $22
30% Off With Code UAHOLIDAY
Men's UA Vanish Energy Short Sleeve
Top Gift

18 Colors

Men's UA Vanish Energy Short Sleeve

Price: $45
30% Off With Code UAHOLIDAY
Men's UA Meridian Short Sleeve

6 Colors

Men's UA Meridian Short Sleeve

Price: $60
30% Off With Code UAHOLIDAY
UA HG OG Compression LS
Top Gift

5 Colors

UA HG OG Compression LS

Price: $40
Men's UA Squad 3.0 Warm-Up Full-Zip Jacket

6 Colors

Men's UA Squad 3.0 Warm-Up Full-Zip Jacket

Price: $60
30% Off With Code UAHOLIDAY
UA HG Armour Comp LS
Best Seller

21 Colors

UA HG Armour Comp LS

Price: $35
Men's UA Squad 3.0 Warm-Up Pants

5 Colors

Men's UA Squad 3.0 Warm-Up Pants

Price: $60
30% Off With Code UAHOLIDAY
Men's UA Foundation Short Sleeve

8 Colors

Men's UA Foundation Short Sleeve

Price: $25
30% Off With Code UAHOLIDAY
UA M SPORTSTYLE LC SS
Best Seller

20 Colors

UA M SPORTSTYLE LC SS

Price: $25
30% Off With Code UAHOLIDAY
Men's UA Speed Stride 2.0 T-Shirt

18 Colors

Men's UA Speed Stride 2.0 T-Shirt

Price: $55
30% Off With Code UAHOLIDAY
Men's ColdGear® Elite Leggings
Top Gift

2 Colors

Men's ColdGear® Elite Leggings

Price: $70
30% Off With Code UAHOLIDAY
Men's ColdGear® Elite Scuba Hoodie
Top Gift

1 Color

Men's ColdGear® Elite Scuba Hoodie

Price: $70
30% Off With Code UAHOLIDAY
Men's HeatGear® ¾ Leggings
Best Seller

10 Colors

Men's HeatGear® ¾ Leggings

Price: $32
Boys' UA Tech™ Mesh Shorts

4 Colors

Boys' UA Tech™ Mesh Shorts

Price: $20
30% Off With Code UAHOLIDAY
Men's UA Motivate 2.0 Long Sleeve

5 Colors

Men's UA Motivate 2.0 Long Sleeve

Price: $70
30% Off With Code UAHOLIDAY
Boys' UA Tech™ Logo Shorts

7 Colors

Boys' UA Tech™ Logo Shorts

Price: $20
30% Off With Code UAHOLIDAY