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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

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New Arrivals - Clothing, Shoes & Gear

21 Items

Boys' Armour Fleece® Pro Hoodie
new

Boys' Armour Fleece® Pro Hoodie

Price: $50
30% Off With Code UAHOLIDAY
Women's HeatGear® Compression Tank
new

Women's HeatGear® Compression Tank

Price: $25
Women's UA Knockout Tank

Women's UA Knockout Tank

Price: $35
30% Off With Code UAHOLIDAY
Women's HeatGear® Armour Racer Tank

Women's HeatGear® Armour Racer Tank

Price: $25
30% Off With Code UAHOLIDAY
Women's UA Motion Ankle Leggings

Women's UA Motion Ankle Leggings

Price: $55
30% Off With Code UAHOLIDAY
Women's UA Charged RC MARS Metallic Sportstyle Shoes

Women's UA Charged RC MARS Metallic Sportstyle Shoes

Price: $90
30% Off With Code UAHOLIDAY
Women's UA Tech™ Twist ½ Zip

Women's UA Tech™ Twist ½ Zip

Price: $45
30% Off With Code UAHOLIDAY
Women's UA Vanish Energy Crop Tank

Women's UA Vanish Energy Crop Tank

Price: $40
30% Off With Code UAHOLIDAY
Women's HeatGear® Rib Leggings

Women's HeatGear® Rib Leggings

Price: $60
30% Off With Code UAHOLIDAY
Women's Armour Fleece® Pro ½ Zip

Women's Armour Fleece® Pro ½ Zip

Price: $65
30% Off With Code UAHOLIDAY
Men's UA Vanish Energy Tank

Men's UA Vanish Energy Tank

Price: $40
30% Off With Code UAHOLIDAY
Men's UA Tech™ Tank

Men's UA Tech™ Tank

Price: $25
30% Off With Code UAHOLIDAY
Men's ColdGear® Elite Leggings
Top Gift

Men's ColdGear® Elite Leggings

Price: $70
30% Off With Code UAHOLIDAY
Men's HeatGear® Sleeveless
Best Seller

Men's HeatGear® Sleeveless

Price: $30
Men's HeatGear® ¾ Leggings
Best Seller

Men's HeatGear® ¾ Leggings

Price: $32
Men's UA Performance Tech™ 6" Boxerjock®
Best Seller

Men's UA Performance Tech™ 6" Boxerjock®

Price: $20
30% Off With Code UAHOLIDAY
Women's UA Vanish Engineered Tank

Women's UA Vanish Engineered Tank

Price: $40
30% Off With Code UAHOLIDAY
ESSENTIAL SWACKET

ESSENTIAL SWACKET

Price: $130
30% Off With Code UAHOLIDAY
Men's Armour Fleece® ¼ Zip

Men's Armour Fleece® ¼ Zip

Price: $60
30% Off With Code UAHOLIDAY
Girls' Armour Fleece® Pro Print Hoodie
Top Gift

Girls' Armour Fleece® Pro Print Hoodie

Price: $55
30% Off With Code UAHOLIDAY