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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

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New Arrivals - Clothing, Shoes & Gear

37 Items

Boys' Armour Fleece® Pro Hoodie
new

Boys' Armour Fleece® Pro Hoodie

Price: $50
30% Off With Code UAHOLIDAY
Boys' UA Tech™ Hybrid Print Fill Long Sleeve
new

Boys' UA Tech™ Hybrid Print Fill Long Sleeve

Price: $25
30% Off With Code UAHOLIDAY
Girls' UA Knockout Tank
New Colors

Girls' UA Knockout Tank

Price: $28
30% Off With Code UAHOLIDAY
Men's UA Icon Charged Cotton® Short Sleeve
new

Men's UA Icon Charged Cotton® Short Sleeve

Price: $40
30% Off With Code UAHOLIDAY
Girls' UA Play Up Shorts
Best Seller

Girls' UA Play Up Shorts

Price: $20
30% Off With Code UAHOLIDAY
UA Tech 2.0 SS Tee
Best Seller

UA Tech 2.0 SS Tee

Price: $25
30% Off With Code UAHOLIDAY
Play Up Shorts 3.0

Play Up Shorts 3.0

Price: $30
30% Off With Code UAHOLIDAY
Boys' UA Tech™ Big Logo Printed Short Sleeve
Best Seller

Boys' UA Tech™ Big Logo Printed Short Sleeve

Price: $25
30% Off With Code UAHOLIDAY
Women's UA Tech™ Twist V-Neck Short Sleeve

Women's UA Tech™ Twist V-Neck Short Sleeve

Price: $25
30% Off With Code UAHOLIDAY
Girls' UA Play Up Printed Shorts
Best Seller

Girls' UA Play Up Printed Shorts

Price: $22
30% Off With Code UAHOLIDAY
Women's UA Tech™ Twist ½ Zip

Women's UA Tech™ Twist ½ Zip

Price: $45
30% Off With Code UAHOLIDAY
Women's UA Tech™ Twist Short Sleeve

Women's UA Tech™ Twist Short Sleeve

Price: $25
30% Off With Code UAHOLIDAY
Men's UA Storm Revo Vest
Top Gift

Men's UA Storm Revo Vest

Price: $60
30% Off With Code UAHOLIDAY
Men's UA Meridian Short Sleeve

Men's UA Meridian Short Sleeve

Price: $60
30% Off With Code UAHOLIDAY
Men's UA Squad 3.0 Warm-Up Full-Zip Jacket

Men's UA Squad 3.0 Warm-Up Full-Zip Jacket

Price: $60
30% Off With Code UAHOLIDAY
Girls' Armour Fleece® Big Logo Hoodie
Top Gift

Girls' Armour Fleece® Big Logo Hoodie

Price: $45
30% Off With Code UAHOLIDAY
Men's UA Squad 3.0 Warm-Up Pants

Men's UA Squad 3.0 Warm-Up Pants

Price: $60
30% Off With Code UAHOLIDAY
Men's UA Foundation Short Sleeve

Men's UA Foundation Short Sleeve

Price: $25
30% Off With Code UAHOLIDAY
UA M SPORTSTYLE LC SS
Best Seller

UA M SPORTSTYLE LC SS

Price: $25
Men's UA Speed Stride 2.0 T-Shirt

Men's UA Speed Stride 2.0 T-Shirt

Price: $55
30% Off With Code UAHOLIDAY
Girls' UA Boxy Crop Branded Short Sleeve

Girls' UA Boxy Crop Branded Short Sleeve

Price: $20
30% Off With Code UAHOLIDAY
Boys' UA Tech™ Mesh Shorts

Boys' UA Tech™ Mesh Shorts

Price: $20
30% Off With Code UAHOLIDAY
Men's UA Motivate 2.0 Long Sleeve

Men's UA Motivate 2.0 Long Sleeve

Price: $70
30% Off With Code UAHOLIDAY
Boys' UA Tech™ Logo Shorts

Boys' UA Tech™ Logo Shorts

Price: $20
30% Off With Code UAHOLIDAY