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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

26 Items

Boys' Armour Fleece® Pro Hoodie
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Boys' Armour Fleece® Pro Hoodie

Price: $50
30% Off With Code UAHOLIDAY
Women's Armour® Mid Crossback Sports Bra
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Women's Armour® Mid Crossback Sports Bra

Price: $35
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Boys' Armour Fleece® Full-Zip
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Boys' Armour Fleece® Full-Zip

Price: $45
30% Off With Code UAHOLIDAY
Women's UA Infinity 2.0 Mid Sports Bra

Women's UA Infinity 2.0 Mid Sports Bra

Price: $40
30% Off With Code UAHOLIDAY
Women's HeatGear® Armour High Sports Bra
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Women's HeatGear® Armour High Sports Bra

Price: $45
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Women's UA Tech™ Twist ½ Zip

Women's UA Tech™ Twist ½ Zip

Price: $45
30% Off With Code UAHOLIDAY
Women's UA Crossback Low Sports Bra

Women's UA Crossback Low Sports Bra

Price: $35
30% Off With Code UAHOLIDAY
Men's UA Rival Fleece Camo Printed Hoodie

Men's UA Rival Fleece Camo Printed Hoodie

Price: $60
30% Off With Code UAHOLIDAY
Men's UA Storm Revo Vest
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Men's UA Storm Revo Vest

Price: $60
30% Off With Code UAHOLIDAY
Men's UA Unstoppable Jacket
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Men's UA Unstoppable Jacket

Price: $110
UA M Rival Mountain Hoodie

UA M Rival Mountain Hoodie

Price: $60
30% Off With Code UAHOLIDAY
W's RIVAL HOOD

W's RIVAL HOOD

Price: $70
30% Off With Code UAHOLIDAY
Men's UA Unstoppable Fleece Full-Zip
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Men's UA Unstoppable Fleece Full-Zip

Price: $110
30% Off With Code UAHOLIDAY
Men's UA Squad 3.0 Warm-Up Full-Zip Jacket

Men's UA Squad 3.0 Warm-Up Full-Zip Jacket

Price: $60
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Girls' Armour Fleece® Big Logo Hoodie
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Girls' Armour Fleece® Big Logo Hoodie

Price: $45
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Men's UA Expanse Quilted Shacket

Men's UA Expanse Quilted Shacket

Price: $120
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Men's UA Speed Stride 2.0 T-Shirt

Men's UA Speed Stride 2.0 T-Shirt

Price: $55
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Men's Armour Fleece® Hoodie

Men's Armour Fleece® Hoodie

Price: $60
30% Off With Code UAHOLIDAY
Men's UA Motivate 2.0 Long Sleeve

Men's UA Motivate 2.0 Long Sleeve

Price: $70
30% Off With Code UAHOLIDAY
Boys' UA Icon Fleece Jersey Hoodie
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Boys' UA Icon Fleece Jersey Hoodie

Price: $55
30% Off With Code UAHOLIDAY
Men's UA Motivate 2.0 Short Sleeve

Men's UA Motivate 2.0 Short Sleeve

Price: $60
30% Off With Code UAHOLIDAY
Men's UA Rival Fleece Crew

Men's UA Rival Fleece Crew

Price: $50
30% Off With Code UAHOLIDAY
Men's UA Command Warm-Up Full Zip

Men's UA Command Warm-Up Full Zip

Price: $70
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Men's Armour Fleece® ¼ Zip

Men's Armour Fleece® ¼ Zip

Price: $60
30% Off With Code UAHOLIDAY