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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

17 Items

Boys' Armour Fleece® Pro Hoodie
new

Boys' Armour Fleece® Pro Hoodie

Price: $50
Men's ColdGear® Elite Mock Long Sleeve
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Men's ColdGear® Elite Mock Long Sleeve

Price: $70
Boys' Armour Fleece® Full-Zip
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Boys' Armour Fleece® Full-Zip

Price: $45
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Men's UA ArmourVent Stretch Fit Cap
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Men's UA ArmourVent Stretch Fit Cap

Price: $30
Men's UA Meridian Bomber Jacket

Men's UA Meridian Bomber Jacket

Price: $90
Men's UA Reign 6 Training Shoes

Men's UA Reign 6 Training Shoes

Original price: $130, Sale price: $117.97
Men's UA Vanish Cold Weather ¼ Zip
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Men's UA Vanish Cold Weather ¼ Zip

Price: $80
Men's HeatGear® OG Compression Long Sleeve
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Men's HeatGear® OG Compression Long Sleeve

Price: $40
Men's HeatGear® Long Sleeve
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Men's HeatGear® Long Sleeve

Price: $35
Men's Armour Fleece® Joggers

Men's Armour Fleece® Joggers

Price: $60
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Tech™ Vent ½ Zip

Men's UA Tech™ Vent ½ Zip

Price: $50
Men's Armour Fleece® Hoodie

Men's Armour Fleece® Hoodie

Price: $60
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's ColdGear® Elite Scuba Hoodie
Top Gift

Men's ColdGear® Elite Scuba Hoodie

Price: $70
Unisex ColdGear® Balaclava

Unisex ColdGear® Balaclava

Price: $32
Men's UA Swacket
New Colors

Men's UA Swacket

Price: $130
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's Armour Fleece® ¼ Zip

Men's Armour Fleece® ¼ Zip

Price: $60
25% Off Can't-Miss Gifts use code COUNTDOWN