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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

43 Items

Boys' Armour Fleece® Pro Hoodie
new

Boys' Armour Fleece® Pro Hoodie

Price: $50
Boys' UA Freedom Rival Fleece Hoodie
new

Boys' UA Freedom Rival Fleece Hoodie

Price: $45
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's UA Unstoppable Fleece Collegiate Full Zip
new

Women's UA Unstoppable Fleece Collegiate Full Zip

Price: $130
Boys' Armour Fleece® Full-Zip
Best Seller

Boys' Armour Fleece® Full-Zip

Price: $45
25% Off Can't-Miss Gifts use code COUNTDOWN
Boys' UA Icon Fleece Hoodie
Best Seller

Boys' UA Icon Fleece Hoodie

Price: $45
Women's UA Tech™ Twist ½ Zip

Women's UA Tech™ Twist ½ Zip

Price: $45
Unisex UA Pride Knit Hoodie

Unisex UA Pride Knit Hoodie

Price: $100
Men's UA Icon Fleece Hoodie
New Colors

Men's UA Icon Fleece Hoodie

Price: $60
Men's UA Unstoppable Fleece Hoodie
Top Gift

Men's UA Unstoppable Fleece Hoodie

Price: $100
Men's UA Unstoppable Jacket
New Colors

Men's UA Unstoppable Jacket

Price: $110
Boys' UA Drive Midlayer

Boys' UA Drive Midlayer

Price: $55
Boys' UA Unstoppable Fleece Full-Zip
Top Gift

Boys' UA Unstoppable Fleece Full-Zip

Price: $80
Boys' Armour Fleece® Mega Logo Hoodie

Boys' Armour Fleece® Mega Logo Hoodie

Price: $40
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's Armour Fleece® Pro ½ Zip

Women's Armour Fleece® Pro ½ Zip

Price: $65
25% Off Can't-Miss Gifts use code COUNTDOWN
Boys' Armour Fleece® ¼ Zip

Boys' Armour Fleece® ¼ Zip

Price: $45
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Expanse Specialist ½ Zip Hoodie

Men's UA Expanse Specialist ½ Zip Hoodie

Price: $100
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Unstoppable Fleece Full-Zip
Top Gift

Men's UA Unstoppable Fleece Full-Zip

Price: $110
Girls' Armour Fleece® Big Logo Hoodie
Top Gift

Girls' Armour Fleece® Big Logo Hoodie

Price: $45
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Expanse Quilted Shacket
Top Gift

Men's UA Expanse Quilted Shacket

Price: $120
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Rival Fleece Hoodie

Men's UA Rival Fleece Hoodie

Price: $55
25% Off Can't-Miss Gifts use code COUNTDOWN