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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

22 Items

Men's UA Playoff 3.0 Stripe Polo
New Colors

Men's UA Playoff 3.0 Stripe Polo

Price: $70
Men's UA Playoff 3.0 Polo
new

Men's UA Playoff 3.0 Polo

Price: $65
Women's UA OutRun The Storm Jacket
New Colors

Women's UA OutRun The Storm Jacket

Price: $100
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's Curry Bomber Polo
New Colors

Men's Curry Bomber Polo

Price: $80
UA Tech™ Polo
Best Seller

UA Tech™ Polo

Price: $45
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Matchplay Polo
Best Seller

Men's UA Matchplay Polo

Price: $55
Boys' UA Matchplay Polo
Best Seller

Boys' UA Matchplay Polo

Price: $30
Men's UA Iso-Chill Verge Polo

Men's UA Iso-Chill Verge Polo

Price: $80
Women's UA Motion Ankle Leggings

Women's UA Motion Ankle Leggings

Price: $55
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's HeatGear® Rib Leggings

Women's HeatGear® Rib Leggings

Price: $60
Boys' UA Icon Polo

Boys' UA Icon Polo

Price: $30
Men's ColdGear® Elite Leggings
new

Men's ColdGear® Elite Leggings

Price: $70
Men's HeatGear® ¾ Leggings
Best Seller

Men's HeatGear® ¾ Leggings

Price: $32
Men's HeatGear® Leggings
Best Seller

Men's HeatGear® Leggings

Price: $35
Men's UA Performance Tech™ 6" Boxerjock®
Top Gift

Men's UA Performance Tech™ 6" Boxerjock®

Price: $20
Boys' HeatGear® Printed Leggings
Top Gift

Boys' HeatGear® Printed Leggings

Price: $35
Men's UA Stormproof Cloudstrike Stretch Jacket

Men's UA Stormproof Cloudstrike Stretch Jacket

Price: $150
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Porter 3-in-1 Jacket

Men's UA Porter 3-in-1 Jacket

Price: $200
25% Off Can't-Miss Gifts use code COUNTDOWN