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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

53 Items

Boys' Armour Fleece® Pro Hoodie
new

Boys' Armour Fleece® Pro Hoodie

Price: $50
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Boys' UA Tech™ Hybrid Print Fill Long Sleeve
new

Boys' UA Tech™ Hybrid Print Fill Long Sleeve

Price: $25
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Girls' UA Knockout Tank
New Colors

Girls' UA Knockout Tank

Price: $28
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Men's UA Icon Charged Cotton® Short Sleeve
new

Men's UA Icon Charged Cotton® Short Sleeve

Price: $40
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Girls' UA Play Up Shorts
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Girls' UA Play Up Shorts

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UA Tech 2.0 SS Tee
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UA Tech 2.0 SS Tee

Price: $25
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Play Up Shorts 3.0

Play Up Shorts 3.0

Price: $30
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Boys' UA Tech™ Big Logo Printed Short Sleeve
Best Seller

Boys' UA Tech™ Big Logo Printed Short Sleeve

Price: $25
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Women's Armour® Mid Crossback Sports Bra
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Women's Armour® Mid Crossback Sports Bra

Price: $35
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Men's UA Vanish Woven 6" Shorts
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Men's UA Vanish Woven 6" Shorts

Price: $50
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Women's HeatGear® Armour High Sports Bra
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Women's HeatGear® Armour High Sports Bra

Price: $45
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Girls' UA Motion Crop Tank

Girls' UA Motion Crop Tank

Price: $35
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Women's UA Tech™ Twist V-Neck Short Sleeve

Women's UA Tech™ Twist V-Neck Short Sleeve

Price: $25
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Girls' UA Play Up Printed Shorts
Best Seller

Girls' UA Play Up Printed Shorts

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Women's UA Motion Ankle Leggings

Women's UA Motion Ankle Leggings

Price: $55
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Women's UA Tech™ Twist ½ Zip

Women's UA Tech™ Twist ½ Zip

Price: $45
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Women's UA Tech™ Twist Short Sleeve

Women's UA Tech™ Twist Short Sleeve

Price: $25
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Women's UA Fly-By 3" Shorts

Women's UA Fly-By 3" Shorts

Price: $30
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Women's UA Crossback Low Sports Bra

Women's UA Crossback Low Sports Bra

Price: $35
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Men's UA Storm Revo Vest
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Men's UA Storm Revo Vest

Price: $60
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Men's UA Meridian Short Sleeve

Men's UA Meridian Short Sleeve

Price: $60
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Men's UA Vanish Cold Weather ¼ Zip
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Men's UA Vanish Cold Weather ¼ Zip

Price: $80
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UA HG OG Compression LS
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UA HG OG Compression LS

Price: $40
Men's UA Squad 3.0 Warm-Up Full-Zip Jacket

Men's UA Squad 3.0 Warm-Up Full-Zip Jacket

Price: $60
30% Off With Code UAHOLIDAY