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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

12 Items

UA Sideline Squeeze 32 oz. Water Bottle
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UA Sideline Squeeze 32 oz. Water Bottle

Price: $9
UA Sideline Solo Cooler
New Colors

UA Sideline Solo Cooler

Price: $45
UA Command 24 oz. Water Bottle
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UA Command 24 oz. Water Bottle

Price: $35
UA Playmaker Squeeze 32 oz. Water Bottle
New Colors

UA Playmaker Squeeze 32 oz. Water Bottle

Price: $15
UA Playmaker Jug 64 oz. Water Bottle
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UA Playmaker Jug 64 oz. Water Bottle

Price: $25
Purchase with Playmaker Straw (1377897) and receive 20% off that item.
UA 24-Can Sideline Soft Cooler

UA 24-Can Sideline Soft Cooler

Price: $75
UA 12-Can Sideline Soft Cooler

UA 12-Can Sideline Soft Cooler

Price: $55
UA Beyond 18 oz. Water Bottle
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UA Beyond 18 oz. Water Bottle

Price: $30
UA Sideline 25-Can Backpack Cooler

UA Sideline 25-Can Backpack Cooler

Price: $130
Unisex UA All Weather Wool Boot Socks

Unisex UA All Weather Wool Boot Socks

Price: $22
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Performance Tech™ 6" Boxerjock®
Top Gift

Men's UA Performance Tech™ 6" Boxerjock®

Price: $20