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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
Hero-1 (Banner)

This is a CM Hosted Image

This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

50 Items

Men's UA Team Issue Wordmark Short Sleeve
new

3 Colors

Member Access

Men's UA Team Issue Wordmark Short Sleeve

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product
Men's UA Blitzing Cap
new

10 Colors

Men's UA Blitzing Cap

Original price: $28, Sale price: $22.40
Exclusion List Messaging Test - Eligible Product
Men's UA Challenger Training Short Sleeve
new

4 Colors

Men's UA Challenger Training Short Sleeve

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product
Men's Project Rock 7 Training Shoes
new

1 Color

Men's Project Rock 7 Training Shoes

Original price: $150, Sale price: $120
Exclusion List Messaging Test - Eligible Product
Men's HeatGear® OG Compression Short Sleeve
new

5 Colors

Men's HeatGear® OG Compression Short Sleeve

Original price: $35, Sale price: $28
Exclusion List Messaging Test - Eligible Product
Men's UA ABC Camo Short Sleeve
new

4 Colors

Men's UA ABC Camo Short Sleeve

Original price: $30, Sale price: $24
Exclusion List Messaging Test - Eligible Product
Men's UA Vanish Elite Seamless Short Sleeve
new

4 Colors

Men's UA Vanish Elite Seamless Short Sleeve

Original price: $65, Sale price: $52
Exclusion List Messaging Test - Eligible Product
Men's UA ArmourVent Stretch Fit Cap
new

6 Colors

Men's UA ArmourVent Stretch Fit Cap

Original price: $30, Sale price: $24
Exclusion List Messaging Test - Eligible Product
Men's HeatGear® Compression Mock Short Sleeve

2 Colors

Men's HeatGear® Compression Mock Short Sleeve

Original price: $30, Sale price: $24
Exclusion List Messaging Test - Eligible Product
Men's UA Icon Charged Cotton® Short Sleeve
new

6 Colors

Men's UA Icon Charged Cotton® Short Sleeve

Original price: $40, Sale price: $32
Exclusion List Messaging Test - Eligible Product
Men's UA Heavyweight Armour Label Short Sleeve
new

6 Colors

Men's UA Heavyweight Armour Label Short Sleeve

Original price: $40, Sale price: $32
Exclusion List Messaging Test - Eligible Product
Men's UA Surge 4 Running Shoes
new

3 Colors

Men's UA Surge 4 Running Shoes

Original price: $65, Sale price: $52
Exclusion List Messaging Test - Eligible Product
Men's UA Vanish Seamless Short Sleeve
new

5 Colors

Men's UA Vanish Seamless Short Sleeve

Original price: $40, Sale price: $32
Exclusion List Messaging Test - Eligible Product
Men's UA Commit 4 Training Shoes
new

5 Colors

Men's UA Commit 4 Training Shoes

Price: $80
Men's UA Oversized Heavyweight Short Sleeve

5 Colors

Men's UA Oversized Heavyweight Short Sleeve

Original price: $40, Sale price: $32
Exclusion List Messaging Test - Eligible Product
UA Playmaker 64 oz. Printed Jug
new

1 Color

UA Playmaker 64 oz. Printed Jug

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product
Men's UA Charged Verssert 2 Running Shoes
new

3 Colors

Men's UA Charged Verssert 2 Running Shoes

Original price: $75, Sale price: $60
Exclusion List Messaging Test - Eligible Product
Adult UA Converge Batting Helmet
new

9 Colors

Adult UA Converge Batting Helmet

Original price: $57.50, Sale price: $46
Exclusion List Messaging Test - Eligible Product
Men's UA Summit Trek Shoes
New Colors

2 Colors

Men's UA Summit Trek Shoes

Original price: $90, Sale price: $72
Exclusion List Messaging Test - Eligible Product
Men's UA Drive Braided Belt
new

4 Colors

Men's UA Drive Braided Belt

Original price: $42, Sale price: $33.60
Exclusion List Messaging Test - Eligible Product
Men's UA Charged Edge Wide (4E) Training Shoes
New Colors

2 Colors

Men's UA Charged Edge Wide (4E) Training Shoes

Original price: $70, Sale price: $56
Exclusion List Messaging Test - Eligible Product
Adult UA Armour Tie Headband
New Colors

2 Colors

Adult UA Armour Tie Headband

Original price: $10, Sale price: $8
Exclusion List Messaging Test - Eligible Product
Adult UA Converge Solid Matte Batting Helmet

5 Colors

Adult UA Converge Solid Matte Batting Helmet

Original price: $60, Sale price: $48
Exclusion List Messaging Test - Eligible Product
Adult UA Converge Matte Two Tone Batting Helmet

5 Colors

Adult UA Converge Matte Two Tone Batting Helmet

Original price: $100, Sale price: $80
Exclusion List Messaging Test - Eligible Product