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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

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New Arrivals - Clothing, Shoes & Gear

30 Items

UA Slipspeed Mega Ripstop AA
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UA Slipspeed Mega Ripstop AA

Price: $160
UA Tech 2.0 SS Tee
Best Seller

UA Tech 2.0 SS Tee

Price: $25
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Unisex UA Utility Flex Sling

Unisex UA Utility Flex Sling

Price: $45
Men's UA ArmourVent Stretch Fit Cap
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Men's UA ArmourVent Stretch Fit Cap

Price: $30
30% Off With Code UAHOLIDAY
Boys' UA Deer Mark Long Sleeve
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Boys' UA Deer Mark Long Sleeve

Price: $20
30% Off With Code UAHOLIDAY
Men's UA Meridian Bomber Jacket

Men's UA Meridian Bomber Jacket

Price: $90
30% Off With Code UAHOLIDAY
Men's UA Vanish Woven 6" Shorts
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Men's UA Vanish Woven 6" Shorts

Price: $50
30% Off With Code UAHOLIDAY
Men's UA Vanish Elite 2-in-1 Shorts

Men's UA Vanish Elite 2-in-1 Shorts

Price: $70
30% Off With Code UAHOLIDAY
Men's UA Vanish Energy Short Sleeve
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Men's UA Vanish Energy Short Sleeve

Price: $45
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UA TECH GRAPHIC SHORT
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UA TECH GRAPHIC SHORT

Price: $30
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Men's UA Vanish Energy Printed Short Sleeve

Men's UA Vanish Energy Printed Short Sleeve

Price: $45
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Men's UA Vanish Energy Tank

Men's UA Vanish Energy Tank

Price: $40
30% Off With Code UAHOLIDAY
UA HG Armour Comp LS
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UA HG Armour Comp LS

Price: $35
Men's Armour Fleece® Joggers

Men's Armour Fleece® Joggers

Price: $60
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Men's UA Vanish Elite Shorts
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Men's UA Vanish Elite Shorts

Price: $65
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Men's UA Tech™ Vent ½ Zip

Men's UA Tech™ Vent ½ Zip

Price: $50
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UA Project Rock Box DF BP

UA Project Rock Box DF BP

Price: $90
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Men's Armour Fleece® Hoodie

Men's Armour Fleece® Hoodie

Price: $60
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UA Hustle 6.0 Backpack
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UA Hustle 6.0 Backpack

Price: $55
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Boys' Toddler UA Symbol Terry SH

Boys' Toddler UA Symbol Terry SH

Price: $32
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Men's UA Tech™ Vent Geotessa ½ Zip

Men's UA Tech™ Vent Geotessa ½ Zip

Price: $55
30% Off With Code UAHOLIDAY
Men's HeatGear® Short Sleeve
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Men's HeatGear® Short Sleeve

Price: $30
Men's HeatGear® ¾ Leggings
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Men's HeatGear® ¾ Leggings

Price: $32
Men's UA Performance Tech™ 6" Boxerjock®
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Men's UA Performance Tech™ 6" Boxerjock®

Price: $20
30% Off With Code UAHOLIDAY