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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

7 Items

UA Playmaker Jug 64 oz. Water Bottle

6 Colors

UA Playmaker Jug 64 oz. Water Bottle

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product
UA 24-Can Sideline Soft Cooler

4 Colors

UA 24-Can Sideline Soft Cooler

Original price: $75, Sale price: $60
Exclusion List Messaging Test - Eligible Product
UA 12-Can Sideline Soft Cooler

2 Colors

UA 12-Can Sideline Soft Cooler

Original price: $55, Sale price: $44
Exclusion List Messaging Test - Eligible Product
UA Sideline 25-Can Backpack Cooler

1 Color

UA Sideline 25-Can Backpack Cooler

Original price: $130, Sale price: $104
Exclusion List Messaging Test - Eligible Product
Men's UA Edge Suede Training Shoes
new

2 Colors

Men's UA Edge Suede Training Shoes

Original price: $70, Sale price: $56
Exclusion List Messaging Test - Eligible Product
Men's UA Performance Tech™ 6" Boxerjock®

4 Colors

Men's UA Performance Tech™ 6" Boxerjock®

Original price: $20, Sale price: $16
Exclusion List Messaging Test - Eligible Product
Men's UA Charged Maven Trail Running Shoes
new

3 Colors

Men's UA Charged Maven Trail Running Shoes

Original price: $90, Sale price: $72
Exclusion List Messaging Test - Eligible Product