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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

23 Items

UA Sideline Squeeze 32 oz. Water Bottle
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UA Sideline Squeeze 32 oz. Water Bottle

Price: $9
UA Sideline Solo Cooler
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UA Sideline Solo Cooler

Price: $45
UA Command 24 oz. Water Bottle
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UA Command 24 oz. Water Bottle

Price: $35
UA Playmaker Squeeze 32 oz. Water Bottle
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UA Playmaker Squeeze 32 oz. Water Bottle

Price: $15
UA Playmaker Jug 64 oz. Water Bottle
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UA Playmaker Jug 64 oz. Water Bottle

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UA 24-Can Sideline Soft Cooler

UA 24-Can Sideline Soft Cooler

Price: $75
UA 12-Can Sideline Soft Cooler

UA 12-Can Sideline Soft Cooler

Price: $55
Men's UA Vanish Woven 6" Shorts
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Men's UA Vanish Woven 6" Shorts

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UA Sideline 25-Can Backpack Cooler

UA Sideline 25-Can Backpack Cooler

Price: $130
Men's UA Tech™ Wordmark Shorts

Men's UA Tech™ Wordmark Shorts

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Men's UA Tech™ Graphic Shorts
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Men's UA Tech™ Graphic Shorts

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Men's UA Tech™ Printed Shorts

Men's UA Tech™ Printed Shorts

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Men's UA Vanish Cold Weather Fitted Pants
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Men's UA Vanish Cold Weather Fitted Pants

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Men's Armour Fleece® Joggers

Men's Armour Fleece® Joggers

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Men's UA Vanish Elite Shorts
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Men's UA Vanish Elite Shorts

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Men's UA Expanse Softshell Pants
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Men's UA Expanse Softshell Pants

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Men's UA Vanish Woven Shorts

Men's UA Vanish Woven Shorts

Price: $50
Men's HeatGear® Compression Shorts
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Men's HeatGear® Compression Shorts

Price: $30