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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

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New Arrivals - Clothing, Shoes & Gear

52 Items

Men's UA Tech™ 2.0 Short Sleeve
New Colors

16 Colors

Men's UA Tech™ 2.0 Short Sleeve

Price: $25
Women's UA Meridian Fitted Short Sleeve
New Colors

4 Colors

Women's UA Meridian Fitted Short Sleeve

Original price: $60, Sale price: $45.97
Men's ColdGear® Elite Mock Long Sleeve
new

2 Colors

Men's ColdGear® Elite Mock Long Sleeve

Price: $70
Women's UA Play Up 3.0 Shorts

11 Colors

Women's UA Play Up 3.0 Shorts

Price: $30
Women's Armour® Mid Crossback Sports Bra
Top Gift

9 Colors

Women's Armour® Mid Crossback Sports Bra

Price: $35
Women's HeatGear® Armour High Sports Bra
Top Gift

7 Colors

Women's HeatGear® Armour High Sports Bra

Price: $45
Women's UA Meridian Short Sleeve
1X-3X

3 Colors

Women's UA Meridian Short Sleeve

Original price: $60, Sale price: $45.97
Women's UA Vanish 3" Shorts

12 Colors

Women's UA Vanish 3" Shorts

Price: $40
Women's UA Tech™ Twist V-Neck Short Sleeve

6 Colors

Women's UA Tech™ Twist V-Neck Short Sleeve

Price: $25
Men's UA Vanish Woven 6" Shorts
Top Gift

20 Colors

Men's UA Vanish Woven 6" Shorts

Price: $50
Women's UA Vanish Energy Short Sleeve

11 Colors

Women's UA Vanish Energy Short Sleeve

Price: $40
Women's UA Infinity 2.0 High Sports Bra
Top Gift

8 Colors

Women's UA Infinity 2.0 High Sports Bra

Price: $60
Women's UA Motion Ankle Leggings

9 Colors

Women's UA Motion Ankle Leggings

Price: $55
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's UA Tech™ Twist ½ Zip

8 Colors

Women's UA Tech™ Twist ½ Zip

Price: $45
Women's UA Tech™ Twist Short Sleeve

7 Colors

Women's UA Tech™ Twist Short Sleeve

Price: $25
Women's UA Infinity 2.0 Low Sports Bra

3 Colors

Women's UA Infinity 2.0 Low Sports Bra

Price: $35
Women's UA Crossback Low Sports Bra

7 Colors

Women's UA Crossback Low Sports Bra

Price: $35
Men's UA Vanish Elite 2-in-1 Shorts

7 Colors

Men's UA Vanish Elite 2-in-1 Shorts

Price: $70
Men's UA Vanish Energy Short Sleeve
Top Gift

18 Colors

Men's UA Vanish Energy Short Sleeve

Price: $45
Men's UA Meridian Short Sleeve
Top Gift

6 Colors

Men's UA Meridian Short Sleeve

Price: $60
Men's UA Tech™ Wordmark Shorts

3 Colors

Men's UA Tech™ Wordmark Shorts

Price: $30
Men's UA Tech™ Graphic Shorts
Best Seller

8 Colors

Men's UA Tech™ Graphic Shorts

Price: $30
Men's UA Vanish Cold Weather ¼ Zip
Top Gift

3 Colors

Men's UA Vanish Cold Weather ¼ Zip

Price: $80
Men's UA Vanish Energy Printed Short Sleeve

10 Colors

Men's UA Vanish Energy Printed Short Sleeve

Price: $45