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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

56 Items

Women's HeatGear® Compression Tank
new

Women's HeatGear® Compression Tank

Price: $25
Men's UA Unstoppable Fleece Collegiate Full Zip
new

Men's UA Unstoppable Fleece Collegiate Full Zip

Price: $130
Women's UA Unstoppable Fleece Collegiate Full Zip
new

Women's UA Unstoppable Fleece Collegiate Full Zip

Price: $130
Women's UA Artist Series Latino Alliance Short Sleeve
new

Women's UA Artist Series Latino Alliance Short Sleeve

Price: $30
Men's UA Artist Series Latino Alliance Short Sleeve
new

Men's UA Artist Series Latino Alliance Short Sleeve

Price: $30
Women's UA Knockout Tank

Women's UA Knockout Tank

Price: $35
Women's Armour® Mid Crossback Sports Bra
Top Gift

Women's Armour® Mid Crossback Sports Bra

Price: $35
Women's HeatGear® Armour High Sports Bra
Top Gift

Women's HeatGear® Armour High Sports Bra

Price: $45
Women's UA Infinity 2.0 High Sports Bra
Top Gift

Women's UA Infinity 2.0 High Sports Bra

Price: $60
Women's UA Launch Singlet

Women's UA Launch Singlet

Price: $35
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's UA Tech™ Twist ½ Zip

Women's UA Tech™ Twist ½ Zip

Price: $45
Men's UA Rival Fleece Camo Printed Hoodie

Men's UA Rival Fleece Camo Printed Hoodie

Price: $60
25% Off Can't-Miss Gifts use code COUNTDOWN
Unisex UA Pride Knit Hoodie

Unisex UA Pride Knit Hoodie

Price: $100
Men's UA Icon Fleece Hoodie
New Colors

Men's UA Icon Fleece Hoodie

Price: $60