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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

23 Items

Women's HeatGear® Compression Tank
new

Women's HeatGear® Compression Tank

Price: $25
Women's UA Gameday Armour 5-Pad Girdle
new

Women's UA Gameday Armour 5-Pad Girdle

Price: $75
Women's UA Knockout Tank

Women's UA Knockout Tank

Price: $35
Women's UA Tech™ Twist ½ Zip

Women's UA Tech™ Twist ½ Zip

Price: $45
Women's Armour Fleece® Pro ½ Zip

Women's Armour Fleece® Pro ½ Zip

Price: $65
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Rival Fleece Mountain Hoodie

Men's UA Rival Fleece Mountain Hoodie

Price: $60
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Expanse Specialist ½ Zip Hoodie

Men's UA Expanse Specialist ½ Zip Hoodie

Price: $100
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Vanish Energy Tank

Men's UA Vanish Energy Tank

Price: $40
Men's UA Expanse Quilted Shacket
Top Gift

Men's UA Expanse Quilted Shacket

Price: $120
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Tech™ Tank

Men's UA Tech™ Tank

Price: $25
Men's Armour Fleece® Hoodie

Men's Armour Fleece® Hoodie

Price: $60
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's HeatGear® Sleeveless
Best Seller

Men's HeatGear® Sleeveless

Price: $30
Men's UA Swacket
New Colors

Men's UA Swacket

Price: $130
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's Armour Fleece® ¼ Zip

Men's Armour Fleece® ¼ Zip

Price: $60
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Premier Full-Zip Hooded Sweater
new

Men's UA Premier Full-Zip Hooded Sweater

Price: $250
Women's UA Meridian Hooded Jacket

Women's UA Meridian Hooded Jacket

Price: $100