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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

60 Items

UA Sideline Squeeze 32 oz. Water Bottle
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UA Sideline Squeeze 32 oz. Water Bottle

Price: $9
UA Sideline Solo Cooler
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UA Sideline Solo Cooler

Price: $45
UA Command 24 oz. Water Bottle
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UA Command 24 oz. Water Bottle

Price: $35
Men's Project Rock 7 Training Shoes

Men's Project Rock 7 Training Shoes

Price: $150
UA Playmaker Squeeze 32 oz. Water Bottle
New Colors

UA Playmaker Squeeze 32 oz. Water Bottle

Price: $15
Women's UA Play Up 3.0 Shorts

Women's UA Play Up 3.0 Shorts

Price: $30
Women's UA Vanish 3" Shorts

Women's UA Vanish 3" Shorts

Price: $40
UA Sideline Lunch Box
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UA Sideline Lunch Box

Price: $30
Men's UA Vanish Woven 6" Shorts
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Men's UA Vanish Woven 6" Shorts

Price: $50
UA Playmaker Jug 64 oz. Water Bottle
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UA Playmaker Jug 64 oz. Water Bottle

Price: $25
Purchase with Playmaker Straw (1377897) and receive 20% off that item.
UA 24-Can Sideline Soft Cooler

UA 24-Can Sideline Soft Cooler

Price: $75
UA 12-Can Sideline Soft Cooler

UA 12-Can Sideline Soft Cooler

Price: $55
Women's UA Phantom 4 Shoes
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Women's UA Phantom 4 Shoes

Price: $120
UA Beyond 18 oz. Water Bottle
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UA Beyond 18 oz. Water Bottle

Price: $30
Men's UA Commit 4 Training Shoes

Men's UA Commit 4 Training Shoes

Price: $80
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UA Scrimmage 3 Lunch Box
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UA Scrimmage 3 Lunch Box

Price: $30
Unisex UA SlipSpeed™ Training Shoes
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Unisex UA SlipSpeed™ Training Shoes

Price: $150
UA Sideline 25-Can Backpack Cooler

UA Sideline 25-Can Backpack Cooler

Price: $130
Unisex UA Apparition Shoes
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Unisex UA Apparition Shoes

Price: $110
Women's UA Dynamic Select Training Shoes

Women's UA Dynamic Select Training Shoes

Original price: $100, Sale price: $90.97