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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

11 Items

Women's UA Drive 7" Shorts
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Women's UA Drive 7" Shorts

Price: $75
Unisex UA Essential 6-Pack No-Show Socks
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Unisex UA Essential 6-Pack No-Show Socks

Price: $22
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Kids' UA Essential 6-Pack No- Show Socks
New Colors

Kids' UA Essential 6-Pack No- Show Socks

Price: $18
25% Off Can't-Miss Gifts use code COUNTDOWN
Women's UA Play Up 3.0 Shorts

Women's UA Play Up 3.0 Shorts

Price: $30
Men's UA Drive Shorts
Best Seller

Men's UA Drive Shorts

Price: $70
Women's UA Fly-By 3" Shorts

Women's UA Fly-By 3" Shorts

Price: $30
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Vanish Woven 6" Shorts
Top Gift

Men's UA Vanish Woven 6" Shorts

Price: $50
Men's HeatGear® Long Sleeve
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Men's HeatGear® Long Sleeve

Price: $35
Men's UA Icon Volley Shorts

Men's UA Icon Volley Shorts

Price: $45
Kids' UA Team Over-The-Calf Socks

Kids' UA Team Over-The-Calf Socks

Price: $12
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Performance Tech™ 6" Boxerjock®
Top Gift

Men's UA Performance Tech™ 6" Boxerjock®

Price: $20