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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
Hero-1 (Banner)

This is a CM Hosted Image

This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

39 Items

Men's HeatGear® OG Compression Short Sleeve
new

5 Colors

Men's HeatGear® OG Compression Short Sleeve

Original price: $35, Sale price: $28
Exclusion List Messaging Test - Eligible Product
Men's UA Vanish Elite Seamless Short Sleeve
new

4 Colors

Men's UA Vanish Elite Seamless Short Sleeve

Original price: $65, Sale price: $52
Exclusion List Messaging Test - Eligible Product
Men's UA Vanish Seamless Short Sleeve
new

5 Colors

Men's UA Vanish Seamless Short Sleeve

Original price: $40, Sale price: $32
Exclusion List Messaging Test - Eligible Product
Men's UA Tech™ Utility Short Sleeve
new

1 Color

Men's UA Tech™ Utility Short Sleeve

Original price: $45, Sale price: $36
Exclusion List Messaging Test - Eligible Product
Boys' UA Tech™ 2.0 Short Sleeve
New Colors

6 Colors

Boys' UA Tech™ 2.0 Short Sleeve

Original price: $20, Sale price: $16
Exclusion List Messaging Test - Eligible Product
Women's UA Motion Full-Length Leggings
New Colors

2 Colors

Women's UA Motion Full-Length Leggings

Original price: $60, Sale price: $48
Exclusion List Messaging Test - Eligible Product
Women's HeatGear® OG Compression Short Sleeve
new

3 Colors

Women's HeatGear® OG Compression Short Sleeve

Price: $35
Women's UA Meridian Leggings
New Colors

1 Color

Women's UA Meridian Leggings

Original price: $80, Sale price: $64
Exclusion List Messaging Test - Eligible Product
Men's HeatGear® Compression Mock Short Sleeve

2 Colors

Men's HeatGear® Compression Mock Short Sleeve

Original price: $30, Sale price: $24
Exclusion List Messaging Test - Eligible Product
Women's UA Meridian Flare Pants
New Colors

2 Colors

Women's UA Meridian Flare Pants

Original price: $85, Sale price: $68
Exclusion List Messaging Test - Eligible Product
Women's UA Meridian Ultra High Rise Ankle Leggings
New Colors

1 Color

Women's UA Meridian Ultra High Rise Ankle Leggings

Original price: $80, Sale price: $64
Exclusion List Messaging Test - Eligible Product
Boys' HeatGear® Armour Short Sleeve
New Colors

3 Colors

Boys' HeatGear® Armour Short Sleeve

Original price: $28, Sale price: $22.40
Exclusion List Messaging Test - Eligible Product
Women's UA Train Seamless Leggings
New Colors

1 Color

Women's UA Train Seamless Leggings

Original price: $65, Sale price: $52
Exclusion List Messaging Test - Eligible Product
Women's UA Motion Ankle Leggings
New Colors

1 Color

Women's UA Motion Ankle Leggings

Original price: $55, Sale price: $44
Exclusion List Messaging Test - Eligible Product
Women's UA Motion Ankle Leggings
New Colors

4 Colors

Women's UA Motion Ankle Leggings

Original price: $55, Sale price: $44
Exclusion List Messaging Test - Eligible Product
Women's UA Meridian Ankle Leggings
New Colors

3 Colors

Women's UA Meridian Ankle Leggings

Original price: $80, Sale price: $64
Exclusion List Messaging Test - Eligible Product
Boys' UA Tech™ Hybrid Print Short Sleeve (Extended Size)
New Colors

4 Colors

Boys' UA Tech™ Hybrid Print Short Sleeve (Extended Size)

Original price: $20, Sale price: $16
Exclusion List Messaging Test - Eligible Product
Women's HeatGear® Leggings
New Colors

5 Colors

Women's HeatGear® Leggings

Original price: $50, Sale price: $40
Exclusion List Messaging Test - Eligible Product
Kids' Curry 3-Maker 3-Pack Mid-Crew Socks
New Colors

2 Colors

Kids' Curry 3-Maker 3-Pack Mid-Crew Socks

Original price: $20, Sale price: $16
Exclusion List Messaging Test - Eligible Product
Women's UA Breathe Lite 6-Pack Liner Socks
New Colors

3 Colors

Women's UA Breathe Lite 6-Pack Liner Socks

Original price: $22, Sale price: $17.60
Exclusion List Messaging Test - Eligible Product
Boys' UA Tech™ Big Logo Short Sleeve
Best Seller

8 Colors

Boys' UA Tech™ Big Logo Short Sleeve

Original price: $20, Sale price: $16
Exclusion List Messaging Test - Eligible Product
Boys' UA Tech™ Big Logo Printed Short Sleeve
Best Seller

10 Colors

Boys' UA Tech™ Big Logo Printed Short Sleeve

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product
Women's UA Tech™ Twist V-Neck Short Sleeve

6 Colors

Women's UA Tech™ Twist V-Neck Short Sleeve

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product
Women's UA Vanish Energy Short Sleeve

9 Colors

Women's UA Vanish Energy Short Sleeve

Original price: $40, Sale price: $32
Exclusion List Messaging Test - Eligible Product