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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

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New Arrivals - Clothing, Shoes & Gear

29 Items

Men's UA Icon Charged Cotton® Short Sleeve
new

Men's UA Icon Charged Cotton® Short Sleeve

Price: $40
30% Off With Code UAHOLIDAY
Girls' UA Play Up Shorts
Best Seller

Girls' UA Play Up Shorts

Price: $20
30% Off With Code UAHOLIDAY
UA Tech 2.0 SS Tee
Best Seller

UA Tech 2.0 SS Tee

Price: $25
30% Off With Code UAHOLIDAY
Tech Polo
Best Seller

Tech Polo

Price: $45
30% Off With Code UAHOLIDAY
Men's UA Matchplay Polo
Best Seller

Men's UA Matchplay Polo

Price: $55
30% Off With Code UAHOLIDAY
Girls' UA Play Up Printed Shorts
Best Seller

Girls' UA Play Up Printed Shorts

Price: $22
30% Off With Code UAHOLIDAY
Men's UA Vanish Woven 6" Shorts
Top Gift

Men's UA Vanish Woven 6" Shorts

Price: $50
30% Off With Code UAHOLIDAY
Men's UA Vanish Energy Short Sleeve
Top Gift

Men's UA Vanish Energy Short Sleeve

Price: $45
30% Off With Code UAHOLIDAY
Men's UA Meridian Short Sleeve

Men's UA Meridian Short Sleeve

Price: $60
30% Off With Code UAHOLIDAY
Men's UA Vanish Cold Weather ¼ Zip
Top Gift

Men's UA Vanish Cold Weather ¼ Zip

Price: $80
30% Off With Code UAHOLIDAY
Men's UA Squad 3.0 Warm-Up Full-Zip Jacket

Men's UA Squad 3.0 Warm-Up Full-Zip Jacket

Price: $60
30% Off With Code UAHOLIDAY
Men's UA Squad 3.0 Warm-Up Pants

Men's UA Squad 3.0 Warm-Up Pants

Price: $60
30% Off With Code UAHOLIDAY
Men's UA Foundation Short Sleeve

Men's UA Foundation Short Sleeve

Price: $25
30% Off With Code UAHOLIDAY
UA M SPORTSTYLE LC SS
Best Seller

UA M SPORTSTYLE LC SS

Price: $25
Men's UA Speed Stride 2.0 T-Shirt

Men's UA Speed Stride 2.0 T-Shirt

Price: $55
30% Off With Code UAHOLIDAY
Men's UA Tech™ Tank

Men's UA Tech™ Tank

Price: $25
30% Off With Code UAHOLIDAY
Men's UA Motivate 2.0 Long Sleeve

Men's UA Motivate 2.0 Long Sleeve

Price: $70
30% Off With Code UAHOLIDAY
Men's UA Performance Tech™ 6" Boxerjock®
Best Seller

Men's UA Performance Tech™ 6" Boxerjock®

Price: $20
30% Off With Code UAHOLIDAY
Men's UA Motivate 2.0 Short Sleeve

Men's UA Motivate 2.0 Short Sleeve

Price: $60
30% Off With Code UAHOLIDAY
ESSENTIAL SWACKET

ESSENTIAL SWACKET

Price: $130
30% Off With Code UAHOLIDAY
Men's UA Rival Fleece Crew

Men's UA Rival Fleece Crew

Price: $50
30% Off With Code UAHOLIDAY
Men's UA Command Warm-Up Pants

Men's UA Command Warm-Up Pants

Price: $70
30% Off With Code UAHOLIDAY
Men's UA Command Warm-Up Full Zip

Men's UA Command Warm-Up Full Zip

Price: $70
30% Off With Code UAHOLIDAY