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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

25 Items

Men's UA Tech™ 2.0 Short Sleeve
New Colors

16 Colors

Men's UA Tech™ 2.0 Short Sleeve

Price: $25
Girls' UA Play Up Shorts
Best Seller

8 Colors

Girls' UA Play Up Shorts

Price: $20
Men's UA Meridian Bomber Jacket

2 Colors

Men's UA Meridian Bomber Jacket

Price: $90
Men's UA Vanish Energy Short Sleeve
Top Gift

18 Colors

Men's UA Vanish Energy Short Sleeve

Price: $45
Men's UA Meridian Short Sleeve
Top Gift

6 Colors

Men's UA Meridian Short Sleeve

Price: $60
Men's UA Tech™ Wordmark Shorts

3 Colors

Men's UA Tech™ Wordmark Shorts

Price: $30
Girls' Armour Fleece® Pro Gym Pants
Top Gift

2 Colors

Girls' Armour Fleece® Pro Gym Pants

Price: $45
Men's UA Tech™ Graphic Shorts
Best Seller

8 Colors

Men's UA Tech™ Graphic Shorts

Price: $30
Little Girls' UA Fly-By Shorts

Little Girls' UA Fly-By Shorts

Price: $22
Men's UA Vanish Energy Printed Short Sleeve

10 Colors

Men's UA Vanish Energy Printed Short Sleeve

Price: $45
Men's UA Tech™ Printed Shorts

2 Colors

Men's UA Tech™ Printed Shorts

Price: $35
Men's UA Vanish Energy Tank

9 Colors

Men's UA Vanish Energy Tank

Price: $40
Men's UA Meridian Joggers

Men's UA Meridian Joggers

Price: $95
Girls' Armour Fleece® Big Logo Hoodie
Top Gift

2 Colors

Girls' Armour Fleece® Big Logo Hoodie

Price: $45
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Tech™ 7" Shorts

Men's UA Tech™ 7" Shorts

Price: $30
Men's Armour Fleece® Joggers

4 Colors

Men's Armour Fleece® Joggers

Price: $60
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Tech™ Vent ½ Zip

7 Colors

Men's UA Tech™ Vent ½ Zip

Price: $50
Men's Armour Fleece® Hoodie

3 Colors

Men's Armour Fleece® Hoodie

Price: $60
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Swacket
New Colors

5 Colors

Men's UA Swacket

Price: $130
25% Off Can't-Miss Gifts use code COUNTDOWN
Men's UA Tech™ Vent Short Sleeve

17 Colors

Men's UA Tech™ Vent Short Sleeve

Price: $35
Men's Armour Fleece® ¼ Zip

9 Colors

Men's Armour Fleece® ¼ Zip

Price: $60
25% Off Can't-Miss Gifts use code COUNTDOWN
Girls' UA Tech™ Twist Wordmark Logo Short Sleeve

3 Colors

Girls' UA Tech™ Twist Wordmark Logo Short Sleeve

Price: $20
25% Off Can't-Miss Gifts use code COUNTDOWN
Girls' UA Tech™ Block Logo Short Sleeve

5 Colors

Girls' UA Tech™ Block Logo Short Sleeve

Price: $20
Men's UA Tech™ Textured Short Sleeve

13 Colors

Men's UA Tech™ Textured Short Sleeve

Price: $25