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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
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This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

16 Items

Boys' UA Half Tone Logo Hoodie
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Boys' UA Half Tone Logo Hoodie

Price: $30
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Men's ArmourVent® Mesh Series 9" Boxerjock®
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Men's ArmourVent® Mesh Series 9" Boxerjock®

Price: $45
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Little Boys' UA Camo Everyday Graphic Hoodie
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Little Boys' UA Camo Everyday Graphic Hoodie

Price: $50
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Men's UA RUSH™ Sleepwear Ultra Comfort Heavyweight Long Sleeve

Men's UA RUSH™ Sleepwear Ultra Comfort Heavyweight Long Sleeve

Price: $40
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Men's UA Run True Leggings
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Men's UA Run True Leggings

Price: $65
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Little Boys' UA Half Tone Logo Hoodie
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Little Boys' UA Half Tone Logo Hoodie

Price: $25
30% Off With Code UAHOLIDAY
UA Essential Backpack

UA Essential Backpack

Price: $35
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UA Ozsee Sackpack

UA Ozsee Sackpack

Price: $18
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Boys' UA Camo Everyday Graphic Hoodie
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Boys' UA Camo Everyday Graphic Hoodie

Price: $45
30% Off With Code UAHOLIDAY
Girls' UA Rowyn Jacket
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Girls' UA Rowyn Jacket

Price: $60
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Unisex UA Loudon Backpack Small

Unisex UA Loudon Backpack Small

Price: $30
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Girls' UA Siro Slub Collegiate Sideline T-Shirt

Girls' UA Siro Slub Collegiate Sideline T-Shirt

Price: $80
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UA Hustle Pro 6.0 Backpack
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UA Hustle Pro 6.0 Backpack

Price: $65
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UA Triumph Campus BP
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UA Triumph Campus BP

Price: $45
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UA Hustle 6.0 Backpack
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UA Hustle 6.0 Backpack

Price: $55
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