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Mocks says that the athlete tag has a 65 character max limit. I am seeing here that -- clearly -- that it does not.
One response from dev: these are all styleguide limitations - not software imposed constraints
Hero-1 (Banner)

This is a CM Hosted Image

This is a test of Athlete Tags. 

Look for text in 1 of 4 corners of the image.

New Arrivals - Clothing, Shoes & Gear

27 Items

Men's UA Tech™ Mesh Shorts
new

5 Colors

Men's UA Tech™ Mesh Shorts

Original price: $30, Sale price: $24
Exclusion List Messaging Test - Eligible Product
Men's UA Tech™ ½ Zip Long Sleeve
new

8 Colors

Men's UA Tech™ ½ Zip Long Sleeve

Original price: $45, Sale price: $36
Exclusion List Messaging Test - Eligible Product
Men's UA Vanish Woven 2-in-1 Shorts
new

5 Colors

Men's UA Vanish Woven 2-in-1 Shorts

Original price: $55, Sale price: $44
Exclusion List Messaging Test - Eligible Product
Men's UA Zone 7" Shorts
new

4 Colors

Men's UA Zone 7" Shorts

Original price: $30, Sale price: $24
Exclusion List Messaging Test - Eligible Product
Men's UA Launch Unlined 7" Shorts
new

2 Colors

Men's UA Launch Unlined 7" Shorts

Original price: $38, Sale price: $30.40
Exclusion List Messaging Test - Eligible Product
Adult UA Converge Batting Helmet
new

9 Colors

Adult UA Converge Batting Helmet

Original price: $57.50, Sale price: $46
Exclusion List Messaging Test - Eligible Product
Boys' UA Tech™ Woven Printed Shorts
New Colors

5 Colors

Boys' UA Tech™ Woven Printed Shorts

Original price: $30, Sale price: $24
Exclusion List Messaging Test - Eligible Product
Adult UA Converge Solid Matte Batting Helmet

5 Colors

Adult UA Converge Solid Matte Batting Helmet

Original price: $60, Sale price: $48
Exclusion List Messaging Test - Eligible Product
Adult UA Converge Matte Two Tone Batting Helmet

5 Colors

Adult UA Converge Matte Two Tone Batting Helmet

Original price: $100, Sale price: $80
Exclusion List Messaging Test - Eligible Product
Men's UA Vanish Woven 6" Shorts
new

19 Colors

Men's UA Vanish Woven 6" Shorts

Original price: $50, Sale price: $40
Exclusion List Messaging Test - Eligible Product
Unisex Adult UA Spotlight Chinstrap

3 Colors

Unisex Adult UA Spotlight Chinstrap

Original price: $20, Sale price: $16
Exclusion List Messaging Test - Eligible Product
UA Playmaker Jug Jr. 32 oz. Water Bottle

3 Colors

UA Playmaker Jug Jr. 32 oz. Water Bottle

Original price: $20, Sale price: $16
Exclusion List Messaging Test - Eligible Product
UA Playmaker Jug 64 oz. Water Bottle

6 Colors

UA Playmaker Jug 64 oz. Water Bottle

Original price: $25, Sale price: $20
Exclusion List Messaging Test - Eligible Product
Adult UA Converge Shadow Matte Batting Helmet

4 Colors

Adult UA Converge Shadow Matte Batting Helmet

Original price: $100, Sale price: $80
Exclusion List Messaging Test - Eligible Product
Men's UA Vanish Elite 2-in-1 Shorts

6 Colors

Men's UA Vanish Elite 2-in-1 Shorts

Original price: $70, Sale price: $56
Exclusion List Messaging Test - Eligible Product
Men's UA Icon Fleece Hoodie

10 Colors

Men's UA Icon Fleece Hoodie

Original price: $60, Sale price: $48
Exclusion List Messaging Test - Eligible Product
Men's UA Gameday Armour Pro Basketball Shooter Sleeve

1 Color

Men's UA Gameday Armour Pro Basketball Shooter Sleeve

Original price: $30, Sale price: $24
Exclusion List Messaging Test - Eligible Product
Men's UA Vanish Elite Shorts
new

8 Colors

Men's UA Vanish Elite Shorts

Original price: $65, Sale price: $52
Exclusion List Messaging Test - Eligible Product
Men's UA Rival Fleece Hoodie

11 Colors

Men's UA Rival Fleece Hoodie

Original price: $55, Sale price: $44
Exclusion List Messaging Test - Eligible Product
Men's UA Armour Air Lip Guard
new

1 Color

Men's UA Armour Air Lip Guard

Original price: $15, Sale price: $12
Exclusion List Messaging Test - Eligible Product
Boys' UA Tech™ Logo Shorts
New Colors

8 Colors

Boys' UA Tech™ Logo Shorts

Original price: $20, Sale price: $16
Exclusion List Messaging Test - Eligible Product
Boys' UA Icon Fleece Jersey Hoodie

4 Colors

Boys' UA Icon Fleece Jersey Hoodie

Original price: $55, Sale price: $44
Exclusion List Messaging Test - Eligible Product
Men's UA Vanish Woven Shorts
new

3 Colors

Men's UA Vanish Woven Shorts

Original price: $50, Sale price: $40
Exclusion List Messaging Test - Eligible Product
Men's UA Rival Fleece Crew

5 Colors

Men's UA Rival Fleece Crew

Original price: $50, Sale price: $40
Exclusion List Messaging Test - Eligible Product